Provide data-driven insights that (i) inform marketing decisions; (ii) empower customer experience; and (iii) activate personalized brand interactions• Formulated the 2023 departmental vision of empowering customer experience through personalized brand interactions, and secured leadership adoption + enterprise investments• Founded and steered the data & digital strategy board comprising 10+ business leaders, paving the way for a data-driven organization• Managed a 7 people team and spearheaded the development of a 360 view of the customer to support various business units and dealers by leveraging a ‘unified customer profile’ with the potential of generating over $50M• Monetized data products through our dealers and vendors network bringing in $5M annually

Led data governance along with data literacy to facilitate data-driven collaboration across 5+ business units

Advised clients on core strategy & innovation topics across multiple industries including technology, automotive, and consumer. Helped them identify emerging trends and discover growth opportunities.• Designed a go-to-market strategy for a consumer goods company, by identifying customer needs and understanding the impact of the pandemic on customer engagement, leveraging natural language processing (NLP) based social listening & sentiment analysis of ~15K customer reviews• Devised M&A strategy for a US-based technology commercialization & licensing organization, including gap analysis of the client’s portfolio, competitive benchmarking, and market scan of potential targets by evaluating technology portfolio strength/synergies, leading to a $1B acquisition • Restructured the global ‘Intellectual Property Management’ framework of an auto parts manufacturer, driven by interviews of regional IP leaders and a comparative analysis of the technological output across regions, resulting in a $4M/year EBITDA improvement• Collaborated with Senior Partners in myriad initiatives including publications, industry reports, and presentations; authored several internal publications on technology commercialization; and led the research & analytics team of BCG’s most-read publication - The Most Innovative Companies (2018)

Provide market research and analysis support for clients to identify new technologies and emerging trends• Led 5-member team on technology research projects (viz. patentability assessment, invalidation study, and freedom-to-operate analysis) for leading NAMR-based healthcare leader to benchmark competition and identify emerging industry trends.• Consulted Singapore-based IP commercialization company to acquire IP worth $400K from Asian universities.