Ashweni Miranda Email & Phone Number

Melbourne, VIC, AU

• I am responsible for all marketing aspects of WSO2's integration platform. This includes:
• Executing digital marketing strategies to generate brand awareness, drive growth, and foster adoption, and retention.
• Organising a range of events, including community meetups, hackathons, webinars and conferences that encourage knowledge sharing, networking, and collaboration.
• Exploring opportunities to collaborate with external groups, educational institutions, and third-party developers to increase user adoption.
• Analysing audience engagement metrics, community growth, and feedback patterns to measure the impact of marketing efforts and make data-driven decisions.

Australia

• As the Community Manager, I was responsible for the end-to-end management of the Camms College Webinar Calendar and Online Community. This included:
• Managed and grew the Camms online community by delivering valuable content (newsletters, blogs and videos), organised engaging webinars and interactive training courses for customers, which increased loyalty, and.
• Developed and executed communication plans through various channels (forums, social media, newsletters) to keep the community informed.
• Organised and hosted events, meetups, and webinars to encourage knowledge sharing and networking.Provided regular reports on community growth, feedback trends, and the impact of community initiatives.

Melbourne, Victoria, Australia

• During this period I worked as a freelance graphic designer for Exhibitions and Events Australia (EEA).
• Collaborate with EEA to understand their design needs and requirements.
• Developed innovative design concepts that communicate effectively and resonate with target audiences.
• Created high-quality visual assets, including magazines, brochures, flyers, banners, social graphics, and website elements.
• Ensured all designs were in line with brand guidelines and maintained a consistent visual identity.
• Stayed updated with design trends, tools, and technologies to continually enhance my creative output.

Melbourne, Victoria, Australia

• As one of the Marketing Managers at Exhibitions & Events Australia (EEA) I was responsible for:
• Managing the day-to-day planning and execution of allocated Client Facing Events, Festivals and Trade Shows, including pre and post-event communications and attendee management.
• Negotiating and executing sponsorship contracts for events.
• Driving the marketing influenced pipeline and generating ticket sales via online (Social Media, E-mail, Website and SEM) and offline (Print, TV and Radio) channels.
• Complete management of Event Social Media accounts (Facebook, Instagram, YouTube etc.), which also included the running of paid ads.
• Planning all Email Marketing Campaigns (via Mail Chimp and Salesforce).

During this short-term consultancy, I was responsible for building Regional Campaigns and growing the Oxfam International supporter base through the development of marketing strategies (within Asia) and providing input on Digital and Social Media trends.

Melbourne, Victoria, Australia

• Key responsibilities included:
• Implementation of campaigns and supporter engagement projects, such as 40 Hour Famine, Run India, WVA Christmas Gifts Campaign, Tax time appeal and other quarterly appeals or projects.
• Delivering campaign targets as part of the overall marketing strategy to optimise acquisition, growth and retention opportunities in the future.
• Assisting with the coordination of the World Vision Australia Youth Conferences that was held in Melbourne, Sydney and Brisbane.
• Assisting with the building of insights, research and supporter feedback to influence, inspire and engage with various segments including youth, mass market, philanthropy, churches & corporate partners.
• Ensuring all key stakeholders are equipped and effectively briefed on campaigns & projects as required to ensure an effective go to market approach.

Melbourne, Victoria, Australia

• Key responsibilities included:
• Management of multiple Social Media profiles; including Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube and Pinterest.
• Running multiple monthly social strategies and advertising campaigns (via Facebook Ads Manager), both internally and for clients.
• Generating social engagement, traffic and leads through digital marketing campaigns.
• Developing strategies and designing all visual content for online publishing.
• Search Engine Marketing (SEO) Project management, with ongoing keyword research, link-building campaigns and strategy analysis.

Colombo, Western, Sri Lanka

• Key responsibilities:
• Created, published and managed all content (graphics, copy and video) on multiple Social Media platforms for a wide range of clients.
• Monitored, listened and responded to users in a ‘social’ manner while cultivating leads and sales.
• Managed design and visuals for online and offline advertisements.
• Designed, created and managed promotions, marketing strategies and advertising campaigns.
• Managed Social Media Campaigns and related activities, including Strategy Development, Content Marketing, Budget Allocations, Online Advertising and fan-outreach efforts.

Colombo, Western, Sri Lanka

• Key responsibilities:
• Assisted in ongoing management and growth of the Brandix Social Media presence in alignment with business strategies.
• Helped develop content and communication plans across all Social Media platforms (Facebook, Twitter, LinkedIn, Instagram and Blogger).
• Drafted the Brandix 2014 Corporate Accountability Index (which assesses the accountability process and performance of organisations in Sri Lanka), where it was awarded a Gold rating.
• Originated the brand name “Aalé” for an internal lingerie fashion brand for Brandix.
• Composed press releases (Corporate Social Responsibility initiatives and other company-related events).

Melbourne, Victoria, Australia

• Key responsibilities:
• Gathered content from designers and executed regular marketing initiatives for Social Media (Facebook, Twitter and Instagram), Blogs, Website content and newsletters.
• Assisted in the maintenance of the Design A Space online store.
• Helped develop campaigns to build a customer base via competitions and brand loyalty programs.
• Assisted in market research and evaluated competitor strategies.
• Provided administrative support to Senior Management.

Postgraduate Diploma In Professional Marketing

Completed the final stage of CIM (Level 7) with Distinction.

Bachelor Of Business (Bbus), Marketing And Management

Was accepted into the Bachelor of Commerce (Honours) programme.