Leading operations and strategic direction with full responsibility for top line and gross contribution revenues.Responsible for formulating the long term and short term business plan and route to market strategies thereby increasing the distribution footprint and new channel development. Driving development of new products and new category innovations, leveraging existing strengths with relevant global trends and consumer demands.Ensuring commercial discipline and operational efficiency on all parameters.Formulated and executed go-to-market strategies that enhanced division growth from US$ 8.50mn to US$ 10.58mn (2017-18) in a downturn economy. Achieved through product rationalization, channel development and focus on value added products.Increased gross contribution by 5% in the year 2016-17 through a strategic focus on sell through of high margin products and inorganic growth strategy.Increased footprint in the Institutional segment through a focused customer acquisition drive which led to the Institutional segment to grow by over 25% (2017) to US$ 3.10 mn. Added 8 institutional distributors and 37 direct accounts during this period.Formulated and implemented a highly comprehensive strategy that grew UHT Milk by 47% (2016) and augmented revenues by US$ 7 mn. Exit market share for the year was 85% for the UHT categoryDesigned and executed sales and marketing plans to support launch of new products such as Oldenburger Flavored Milk and Oldenburger Yoghurt, which led to expansion of the distribution base nationwide. Launch year exit market shares were approx. 10%.Augmented revenue by 20% Y-O-Y through the implementation of Cold Chain product initiatives and new frozen products. Set up a comprehensive cold chain system to promote the frozen range.Developed the Key Account Management system within the division that led to incremental sales of 22% Y-O-Y (2016/ 17) within the key accounts. Achieved most preferred supplier status in some accounts.

Built product portfolio and helped forge the company’s niche as a leader in a unique market to achieve budgeted sales value at stipulated contribution levels for the Electronics divisionRevitalized sales/marketing approaches, generated new business, grew existing business, planned marketing campaigns, developed and launched new products with a resultant increase in business.Developed and implemented the business model to garner market share, in the car audio segment in view of competition and parallel importationDevised ‘go to market’ strategies with a view to increase presence in the home audio segmentWorked with the principal partners on ‘Siehan’ management (optimum ordering techniques) to achieve desired inventory levels

Developed, reviewed and reported on the business development for the entire northern region on a strategic and tactical levelPrepared the annual marketing and sales plan and conceptualized the strategy to achieve the same.Monitored all the commercial parameters for the region and ensured compliance as per norms stipulated by the management.Monitored general market trends, business drivers, customer behaviors, and competition to support the marketing planning process.