With a dual talent for the creative and the technical, I take complicated products and concepts - and makes them look and sound simple. My ability to help people understand the value behind the tech has led to a seriously strong background in retail sales and adult learning design. 

I have worked with awesome telecoms companies on both sides of the world, including British Telecom in the UK and more than 14 years at Vodafone here in New Zealand. Following my initial success in Vodafone Retail, I went on to help Vodafone teams grow their skills, first as a Sales Trainer, then as Senior Instructional Designer and later as a Film Producer for internal projects. 

My blend of artistic streak, technical savvy and industry insight means I can really nail the production of fun and effective online training, whatever the topic - from general life skills to the professional learning demanded by NZ’s biggest companies.

I know exactly how to draw learners in and keep them coming back until their learning’s done. So, when it comes to creating our Skillsnacks retail training videos, I'm your guy.

Effective learning happens when we are happy, relaxed and joyful. This is when the mind becomes open to receive information freely. JBA understands this by using fun and exciting digital experiences that elevate engagement and immersion, and deliver learning outcomes.Experiential learning is enabled using carefully crafted simulations, virtual reality and game learning experiences that lead the way in disrupting traditional learning.

Design and Develop Learning.

Sell services and products of Vodafone New Zealand.

Sell products and services of British Telecom.

Merchandiser for Electronics Department at Farmers Pakuranga.