Ashwini Iyer Email & Phone Number

Toronto, Ontario, Canada

Primary role - - In-field execution and brand activation - Representing the brand in front of its core audience.- Management of branding elements, signage and stall set upClients - NescaféMetrolinxMetroCanadian National Exhibition

Toronto, Ontario, Canada

Client: TDCampaigns Executed:Toronto Blue Jays Pride Weekend.Toronto Blue Jays Home OpenerOttawa Redblacks Home OpenerTD Music Festival.Primary Scope of Work: Account & Project Management.• Brief Intake & internal communications: Lead program development, initiating brief intake process, bringing internal teams together(creative resources, design, production etc…) for the process of execution.• End-to-end creative timeline management: Was responsible for creation of and complete management of the project timeline/schedule & delivery for all events under my accountability.• Key client relationships: Managed and delivered consistent client communications and management of cordial client relationship for the account of TD – Diamond’s key client.• Administration: Supported in the administration and maintenance of required client documentation including contracts (service agreements), project scopes, client budgets, estimates, invoicing, etc.. throughout the activation process. • Quality Control: ensured that Diamond procedures are adhered to at all times across all processes.• Business Development: Identified and supported the organic development of incremental business within existing client portfolios – not as primary accountability but in conjunction with Client Services• Influencer marketing & management: Coordinated Influencer sourcing, management and content delivery for TD Music Festival ‘23.

Toronto, Ontario, Canada

Role Progression - Resident Intern > Associate Planner > Media Planner Client: RBCBrands: RBC Corporate Banking, RBC Insurance, RBC Investments, RBC Youth & Young Adults.• Account management: Was responsible for client-servicing for the account of RBC & it's sub-brands.• Media planning & Communications Design: Developed media plans ranging from ‘always-on’, seasonal campaigns as well as integrated media buys involving multiple channels in addition to digital media.• Digital Project management: for all media plans that were approved and executed. • Media Strategy development : Actively contributed towards strategy brainstorming for clients beyond scope of work. Major campaigns that were strategy-heavy include: Travel Alberta, RBC Financial Literacy, DECEIM , RBC Gaming & RBC WIS (Winter Investment Media Strategy)• New Media Vendor Partnerships : Sourced and onboarded partners that align with campaign / client objectives. • Media Training & Development : Assisted with training newly onboarded associates on tools/processes/media basics etc.…

Toronto, Ontario, Canada

Role details:In-person from Jan - March 2020Online & Virtual from March 2020 - Jun 2020- Assisted with the event coordination of in-person, online and hybrid networking, social, and cocurricular events for YU.- Assisted with event preparations such as invitation and registration page creation and emailing eventnotifications and reminders, tracking attendance and ongoing monitoring of both registrations and invitationrequests for both virtual, hybrid and in-person meetings and events- Managed & coordinated communications and videoconferencing for various workshops and events.- Worked actively alongside Schulich Information Services & Technology to coordinate administration and set up of eventtechnology.- Was accountable for technical and administrative support to presenters during events.- Seldom acted as operator, backup for support of event technology.- Was responsible for development, preparation & upload of event support materials to content management platforms as required.- Prepared and distributed event materials such as posters, programs, and handouts.- Responsible for clear communication with guests and facilitators to ensure all needs are met prior to event.- Maintained and updated internal planning documents & schedules.- Coordinated after-event actions including data collection, transfer and documentation.- Conducted basic analysis, summary of data and feedback, and reports on attendance and participation inevents.

Mumbai, Maharashtra, India

Primary Scope of Work: Account Management, Media & Event Sales. • Business development: o Expanded regular client’s marketing portfolio to include new media channels (Print + OOH) in addition to radio. • Revenue Generation: o Contributed to over 50% of ‘Event registration revenue’ for SBI Green Marathon by cold-calling leads in over 15 state capitals of India. (2000+ registrations closed)• Account Management:o Responsible for client servicing of all sub-brands of State Bank of India o Responsible for client-servicing of all new brands on-boarded as a result of business development.• End-to-end event management & execution: o The full cycle of event management from planning & conceptualization to execution and on-ground co-ordination for national property - SBI Green Marathon• Sponsorship Solicitation: o across all tiers of sponsorship-packages for SBI Green Marathon & Mirchi Neon Run. • Media Amplification: Managed media buys / plans to amplify the event on digital / non-digital platforms.

Mumbai, Maharashtra, India

Event Marketing- Sports, Ent & Arts, Marketing

Master Of Business Administration - Mba, Marketing