Associate Manager
Chennai Area, India
- As part of Operations Team, re-engineered the verification process for users by implementing a one-step method. This helped in reducing the time taken for verification from 3 days to 1 day. - Developed the workflow and grievance redressal platform for sellers who are our mainrevenue generators. This simplified their life cycle right from on-boarding to renewal which inturn improved retention rate by 15%.- Established partnership with multiple banks that help homebuyers get privilege service and also provide a constant source of revenue generation to the company.- Played a key role in setting up the digital marketing process for classified campaign whichincludes vendor identification, cost analysis & negotiation, project allocation, campaignanalysis and optimization.- After analyzing mobile usage data of users, came up with a report on how India is going mobile for property search which got featured in top news websites such as Economic Times, Business Standard. - Responsible for Integration and Management of Marketing Automation Tool that helpsgather real time analytics to enhance user engagement.- Plan, forecast and prepare budget every month for online marketing campaigns- Act as liaison between finance and marketing team to prepare accruals, invoice andpurchase order and ensure timely closure of all invoices. - Revamped the mailer that goes to property buyers on a daily basis by personalizing it based on user behavior data. This increased the conversion rate by 200%.
