Ashwinkumar V Email & Phone Number

Chennai Area, India

1. New User Acquisitiono Head of Search Engine, Social Media, Affiliate and App Marketingo Guided the Digital Marketing team on media planning, campaign strategy, execution and optimization o Handled monthly budget of over 2 crore rupees. Scaled up the campaign by 3x times and reduced the conversion cost by 60%2. Marketing Automation and CRMo Measure, assess and improve end-user engagement & experience and automate business processeso Worked with tools offered by Hotjar, Kaleyra, Infobip, Sinch / ACL, Karix, Netcore, AWSo Reduced inhouse cost-per-call by 35% and customer service response time by 50%3. Product Developmento Work with internal and external stakeholders, define the product roadmap and create user stories based on the feasibility, requirements & resources and ensure timely completion of taskso Collaborate with Business & Technology teams to create personalized dashboard for users for up-sell and cross-sell of products based on the user’s credit scoreo Optimization of user journeyo Time spent in the dashboard increased from 2minutes to 5minutes, User interaction through chatbot increased by 40%4. Account Resolution Service (ARS)o In charge of planning and strategizing the marketing campaigns for ARS through Retargeting, Whatsapp, SMS, Email, IVR, APN and BPN that address the defaults on loans/cards done by credit challenged users and help them improve their credit scoreo Company’s revenue increased by 100% as a result of an increase in MoM collections from 1 crore to 2 crore rupees through the digital channels5. Alliance with lending institutionso Initiate dialog concerning business models and frameworks required to enter into partnerships for acquiring credit poor users who cannot be serviced by Banks & NBFCs through real time API, for company’s ARS business, thereby creating a win-win situationo Establish strategy for onboarding, negotiation and revenue growth with existing and new lenderso Onboarded 5 lending institutions

Singapore

- In-charge of onboarding of transporters, creating accounts and organizing training sessions for them on how to use the online platform.- Analyzed large, complex, disparate user behavior data to identify actionable insights for optimizing the online DMS booking platform by coordinating with clients and internal stakeholders- Prepare presentations and monthly reports such as Queue time, Loading Bay usage time- Conceptualized two new ideas as part of urban logistics solution to drive revenue to the company, out of which one has been implemented.

Chennai, India

- Handled New User Acquisition through Google, Social Media and Affiliate Marketing- Plan, forecast and prepare budget every month for Digital Marketing campaigns- Played a key role in setting up the digital marketing process for classified campaign whichincludes vendor identification, cost analysis & negotiation, project allocation, campaignanalysis and optimization- Responsible for Integration and Management of Marketing Automation Tool (Gamooga) that helpsgather real time analytics to enhance user engagement- Developed the workflow and grievance redressal platform for sellers who are our mainrevenue generators. This simplified their life cycle right from on-boarding to renewal which inturn improved retention rate by 20%- After analyzing mobile usage data of users, came up with a report on how India is going mobile for property search which got featured in top news websites such as Economic Times, Business Standard. - Revamped the entire mailers that goes to property buyers on a daily basis by personalizing it based on user behavior data. This increased the click rate and conversion rate by 200%.- Act as liaison between finance and marketing team to prepare accruals, invoice andpurchase order and ensure timely closure of all invoices. - Part of the team that re-engineered the verification process for users by implementing a one-step method. This helped in reducing the time taken for verification from 3 days to 1 day. - Part of the team that established partnership with multiple banks that help homebuyers get privilege service and also provide a constant source of revenue generation to the company.

Chennai, India

- Focusing the online marketing budget on areas that would contribute the maximum revenue to the organization based on user behaviour data. - Leverage Search Engine Marketing, Social Media Marketing and Re-Marketing channels and optimize it for Cost Per Lead, conversion rate and new customer acquisition.- Created Google Analytics dashboard to track campaign performance on a daily basis.- Optimized the CPL by 30% and conversion rate by 25% which in-turn lead to increase in new customer acquisition by 40%.- Work with Marketing team to implement new marketing initiatives to drive more new customers during the promotional periods.- Analysis of real estate data and preparing weekly reports.- Formulate plan for Mobile App downloads and also improvement in ratings for the App.

Chennai Area, India

- The study involved understanding of the company’s account plans, the pre-sales process and generating leads for the wealth management software- Performed market analysis on wealth management software and generated 500 leads for the company’s Specialized Market Unit (SMU)- Proposed a set of metrics for the account plans of the company that would help in easy understanding and implementation of the account plans

Msc, Logistics, Materials, And Supply Chain Management

Activities and Societies: Member of TEDx NTUAwarded Certificate of Excellence for outstanding academic performance and for coming.

Post Graduate Diploma In Management / Master Of Business Administration, Marketing, Operations

Activities and Societies: Film Appreciation Club- Studied the factors that influence the viewership of IPL (Indian Premier League).

Bachelor Of Engineering (B.E.), Electronics And Communications

Activities and Societies: Member of Youth Red Cross, Computer Society of Anna University and Green Brigade