As the Business Head at DesignBoxed, I spearhead the creation of Anomality - Commercial Vertical, overseeing vendor management, team recruitment, operations process building, and branding efforts. My strategic leadership resulted in successful implementation of business plans and seamless operations.

Hiring Anomalies

Scaled up from a 30+ to 60+ in team strengthAdded 50% New revenue Diversified the BusinessAdded New verticals to the businessRevenue Growth of existing business verticalsSetting up a Creative, Business and Media TeamsSetting up Operational Procedures with strong KRA for teamsSetting up KPIs for the business and Team leadsEstablishing strategic partnerships with new ClientsBrand Communication and Strategy for all clientsBudgeting and P&L ManagementCatered to BFSI, Consulting, ENERGY, FMCG, and e-Commerce, and conglomerates alike

Diversified the BusinessAdded New Services and verticals to the businessExponential Expansion of the existing business verticals with revenue and Bottom-line growthSetting up a New Creative TeamSetting up a New Business Team Setting up a New Media TeamSetting up Operations ProceduresSetting up road maps and detailed plans and Targets for the Business teamGetting access to new Clients, RFPs, & PitchesBrand Communication and StrategyDriving in Quater on Quater Revenue Growth from India and MENA RegionsMonthly, Quarterly and Annual calendar planning for brands.Taking the agency from Back end operations to a Front end Solutions Provider.

Planned strategized & developed creative communications bagging the mandate of the Kerala government’s IPRD for an amount of 1.5 croresSet up a fully functional base of operations with highly skilled Personnel in Trivandrum in less than 15 days amidst the pandemicHelped the state government's Digital team to manage crisis and put out negative stories and rumors around the state’s leadership using effective communication strategy and media relationsPlanning and successfully launching the “KERALA KNOWLEDGE ECONOMY MISSION” for the state of KeralaLed a consortium of 30+ establishments and entities to develop the “DIGITAL WORKFORCE MANAGEMENT SYSTEM” and to implement it in the 14 districts of KeralaScaled up the K-Disc Mandate using Digital Transformation (Centralization, Digitization, and Automation) & 360 Marketing & Communications.Developing a new communication strategy for the National Health Mission to tackle the Phase II of the pandemicData analytics, social listening, social audit, and sentiment analysis and emotional comparisons, and post creative strategy for all the accounts.

Working with clients across sectors, in Real-Estate, Jewellery, Lifestyle, Technology, Finance, Banking, Corporates, etc..Driving the Clients Strategy & Planning meeting set KPIsEstablished Brand Positioning, Brand Architecture, Brand Identity Creation & Brand StrategyConceptualising and creating Communication Strategy & Designs for Digital and Offline PlatformsDeveloping personas and creating a robust Content Marketing Strategy around the personasMarketing Automation with the use of Mar-tech toolsRunning Social Media Marketing Campaigns for Brand Awareness and Lead GenerationsDelivering Performance Campaigns with Lower cost of acquisition and meeting all KPIsConceptualising & Creating content for Influencer Marketing while identifying and shortlisting Influencers Conceptualising & Creating Content for Digital PR and Identifying the publishers

Market, Brand, & Industry Research & Analysis.Competitor Research & AnalysisPitching products and/ or servicesLeading Multi-Agency PitchesPlanning and overseeing new marketing initiatives.Preparing PowerPoint presentations and sales displays.Ideation & Conceptualization of Communication & Brand StrategyIdeating & Conceptualization of Social Media CampaignsContent Marketing StrategyCreating Content Buckets & Content CalendarsCopy & Content Writing (Ads, Social Media, Digital Media, Scripts & Articles)Creating IP’s For Brands & ClientsTap New Markets to expand Base of operationsResearch & development for New Tech and InnovationsTraining & Grooming Interns

Identifying new sales leads.Market Research, Brand Research, Industry Research.Competitor Research &Analysis.Pitching products and/or services.Maintaining fruitful relationships with existing customers.Contacting potential clients via email or phone to establish rapport and set up meetings.Planning and overseeing new marketing initiatives.Attending conferences, meetings, and industry events.Preparing PowerPoint presentations and sales displays.Contacting clients to inform them about new developments in the company’s products.Developing quotes and proposals.Negotiating and renegotiating by phone, email, and in person.Designing Custom tailored Marketing Campaigns for Clients.Devising Strategy and tactics to achieve Clients Objectives.Budgeting Marketing Campaigns. Devising Marketing & Advertising Campaigns (Offline &Online).Development of a proper procedure to maximize efficiency In internal Teams.

Identifying new sales leads.Pitching products and/or services.Maintaining fruitful relationships with existing customers.Contacting potential clients via email or phone to establish rapport and set up meetings.Planning and overseeing new marketing initiatives.Attending conferences, meetings, and industry events.Preparing PowerPoint presentations and sales displays.Contacting clients to inform them about new developments in the company’s products.Developing quotes and proposals.Negotiating and renegotiating by phone, email, and in person.Developing sales goals for the team and ensuring they are met.Creating Copy and content for Digital media campaigns, Websites and wherever needed.Training personnel and helping team members develop their skills.

Created user interface design style guide in support of interactive game products. Created 3D models, animation and visual effects to meet design goals. Generated design and model creation time estimates when needed. Facilitated any requests regarding the environment and level art creation process. Learned new software packages in addition to traditional art methods. Developed video game character and accurate creature anatomy content. Ensured correct implementation of graphics standards. Managed remote freelancers, designers, production staff and others.