Role overview▫️Strategy team worked in a consulting mode within Scaler taking up projects with strategic & measurable outcomes like business expansion, revenue, margins and NPS.▫️Team worked under the leadership of ex-MBB managers with Project Managers and associates staffed according to scope of projectResponsibilities▫️ Engaging with stakeholders to explore the key areas where Strategy team can add value▫️ Driving strategic projects across GTM and operations, with ownership of project outcomes e.g revenue, margins, and NPS with positive stakeholder experience▫️ Mentoring and developing Strategy AssociatesHighlights➡️ Transformed Operations function for the “Academy” business resulting into 5-point increase in NPS, a 90% reduction in lead time and a 90% decrease in human errors by ▫️Redesigning the team structure from a task-first to an ownership-first model by linking key KPIs to each role. This change boosted motivation and helped the team concentrate on areas that drive impact▫️Enhancing capabilities by clearly defining the culture and role-capability matrix, providing targeted feedback and support to individuals. This approach fostered a high-trust, growth-oriented mindset.▫️Mapping all processes and created and drove the adoption of SOPs for key processes.▫️Building automations for recurring processes e.g slack workflows for class adjustment requests, product flows for course resume requests➡️ Evaluated revenue potential for a B2B learning solution through market research, adding a potential $1M revenue stream to the future offerings pipeline➡️ Supported the market research and launch of a “Scaler DevOps” offering, driving a $3M annual revenue increase

Highlights➡️ Revamped the “Neovarsity” (upselling business) leading to a 100% increase in topline revenue and 120% increase in margins by:▫️ Launching Neovarsity 2.0 with Machine Learning and AI modules, accompanied by a 50% price increase▫️ Generating 2x leads by re-designing the landing page & building communication journeys▫️ Re-designing the sales compensation & incentives structure and setting up performance reviews & training leading to 100% retention of top talent and sustained sales productivity➡️ Built sales enablement products, leading to a 3x increase in aggregate lead conversion rate▫️ Built a library of 70+ targeted videos for sales reps to use at different stages of the lead journey, resulting in a 3x increase in lead conversion rate▫️ Built a career counseling tool for leads to self-explore, resulting in higher lead engagement and a 5x increase in the lead conversion rate

Highlights➡️ Designed and built marketing MIS that tracked 100% of leads in real time. Increased revenue by 20% and decreased lead leakage by 20%➡️ Developed a Sales Performance Report to monitor performance at the individual, team, and pod levels across daily, weekly, and cohort intervals to detect early performance dips resulting in up to 50% improvement in team performances

Enabling data-driven decisions➡️ Led the company’s Business Intelligence function, managing a team of 5 analysts to develop automated dashboards with under 15 minutes latency, using Looker Studio, Python scripts for data fetching, and Airflow as an orchestrator

Worked on projects that needed data driven interventions▫️ Identified the driver variables for ‘Out of Stock’ cancellations orders using regression resulting into decrease of OOS cancellation from 3% to 1.5%▫️ Used attribution analysis to save the company $5M by identifying overcharging by a third party logistics partner▫️ Optimized the order sourcing algorithm by incorporating data-driven weights, resulting in improved delivery times and reduced cancellations

HOD, IT initiatives