Overall responsible for formulating the brand’s long-term strategy and developing marketing plans• Developing overall marketing strategy and plans of Strategic Marketing Division. This is based on strategy of each Group as per the exposure required. • Prepare the marketing budget and marketing calendar of the Strategic Marketing Division• Assisting the Divisional Head, Strategic Marketing Division, in the development and execution of promotional Strategies/ initiatives.• Closely work with the advertising agencies, media buying house, activation agencies and BTL agencies.• Coordinating with media buying houses to ensure maximum exposure and better placement of ads on electronic media• Executing new product launches and relaunches• Responsible for market research so as to gain consumer insights and provide inputs that have implications for the strategic direction and positioning of the brands.

• Prepare brand briefs for promotion activities and evaluate their effectiveness in light of KPIs.• Evaluate the impact of competitor promotion strategies and to develop ideas and plans to dilute their ongoing or future plans.• Executing BTL activities for maximum exposure of the brand• Devising strategies for digital marketing to enhance the image of bank especially capitalizing social media potential. • Handling Outdoor advertising to portray positive image of bank on key locations including airports.• Coordinate in sponsorships /events/ and other PR activities to ensure proper branding at the event.• Monitoring and evaluating the overall marketing plans of Corporate Communication• Editor Coordinator of NBP’s External Newsletter showcasing significant events and activities• Execute and Implement communication and public relations plans including publicity and campaigns of the bank.· Analyze media coverage and manage media queries from media individuals and other stakeholders· Provide support for internal and external communication activities· Communicate with media and PR agencies for better brand image· Coordinate with Press Information Department and newspaper for publication of ads.

Main achievement was to exceed target twice by revitalizing and strengthening the relationship with new and existing customer, which accelerated revenue and growth of division. • Overall achievement is generating business worth Rs. 400 Million • Develop and maintain close and strong business relationship with existing and potential customer for maximum utilization, profitability, business growth and future development.• Creating market awareness in accordance of business requirement• Planning , forecasting of short & long term business planning• Regular market visits for current and new accounts for maintaining key accounts with satisfaction. • Monitoring & monthly reporting to head office & other departments

Career experience as a Trade officer with a demonstrated track of achievement. Main responsibilities include trade operation activities such • Lodgment of foreign & local documents for collection & purchase.• Realization of advance payments• Bills negotiations

Main responsibilities include trade operation activities such as:Opening of letter of credit, Lodgment and retirement of sight documents, Booking and retirement of sight acceptances.Handling cases of R & D claim.Monitoring & monthly reporting to head office & other departments.