• Manage operational activities of Lease, Car Sharing (E-Rental) Operation, Rent A Car Maintenance, Workshops, Fleet Management, supply chain and logistics. • Interviews, selects, trains disciplines and evaluate drivers and provide health and safety and other trainings.• Utilise telematics/IOT technology to maintain/tracking vehicles and drivers performance, generate various reports for monitoring. • Plans, schedules vehicle maintenance services; monitors preventive maintenance checks and services; assures accuracy of parts inventory; maintain yard facility, develops and oversees division budget.• Planning supply chain schedules in advance in preparation for busy seasonal period. • Responsible for vehicles daily movement in 47+ major and remote cities, including issuance and collection of vehicle keys and usage records.• Handling B2B clients operation in lease, Rent A Car, car sharing (E-Rental). • Overseeing GCC suppliers maintenance work, price negotiation, leasing manpower companies, spare parts, workshops and develop cordial relationships with them. • Strategically develop Fleet Management departments', SOP’s, policy & procedures, KPI’s, RASCI matrix, financial measures and customer satisfaction goals. • Develop & manage E-Rental booking management programs, vehicles distribution, transport vehicles scheduling/dispatching, map out booking locations and inventory on nation-wide. • Close interaction with IT to develop infrastructure of Fleet Management, Rent A Car, & Car sharing system on Oracle and other ERP systems.• Study new technologies in relates to fleet, benchmark and master expertise in automotive industry for internal and external clients. • Manage audit compliance including documentation of licensing, registration and permitting of fleet.

• Manage the last miles delivers of logistics activities • Analyze maintenance trends, evaluate industry best practices. Proactively identify maintenance gaps, stay informed of logistics technology advances, to improve logistics processes.• Monitor operations to ensure staff members comply with administrative set policies and procedures, safety rules, contracts and government regulations.• Establish KPI’s monitor ongoing performance, and improve performance against set goals.• Recommend & authorize capital expenditures for acquisition of new vehicles in order to increase efficiency.• Improves and adds value to the general management function by implementing ERP systems and develop processes of dispatching vehicles/goods deliveries that re-engineer the business and refine the customer service and quality standards.• Develop business strategy of Fleet management, mobile application. • Lead the development of pricing strategies and negotiations of price and service levels with contractors.• Establishes emergency response or crisis management plans. • Manage HTV, LTV vehicles (1-40 ton trucks) conditioning, reconditioning, and retirement programs. Order subcontract repair work, oversee retrofit initiatives and coordinate salvage and resale efforts.

Responsible of various branches launch in Rent A Car, Chauffeur drive services in Aramco, National Guard Hospital, KAUST (King Abdullah University Science & Technology), KAEC (King Abdullah Economic City) and other places in KSA:• Led the 400+ employees including managers, operation coordinators, supervisors and drivers.• Managed Aramco Projects and launched various new branches inside Aramco with 200+ employees.• Developed loyalty program and coupon redemption schemes.• Collaborated & conducted data-cleansing initiatives to purge and eliminated corrupt redundant information from CRM database.• Responsible for maintaining consistency of customer experience across social media, SMS, direct mail, phone and emails.• Provided health & safety trainings and maintained loss prevention program.• Developed new policies, procedures, KPI’s and bonuses schemes for Managers, Supervisors, Sales Rep. & Operation Coordinators.• Planned & managed internal communications and awareness of corporate direction, mission, aims and activities.• Design new branch network development strategy and implementation.• Accountable for standardizing pricing tariffs in alignment with Middle East transportation measurements.• Possess excellent record in Siebel CRM, and designing the CRM business processes, data rules and governances, data cleansing to facilitate the direct marketing strategies.• Identify the incidents, complaints, etc. (e.g. safety issues, transportation routes, legal issues, department staffing, etc.) and resolution to the situation.• Coordinate with internal & external personnel (e.g. administrators, customers, transportation regulation agencies, vendors, etc.) to maintain services & programs.• Distinction of formulating budget allocations, expenditures, and related financial activities, revenues are recorded, expenses are within budget limits and/or fiscal practices are followed.

• Handled the portfolio of Toyota, Lexus and Daihatsu Direct Marketing Accounts• Led the loyalty program design, execution and testing in 110 showrooms• Prepared annual fulfilment plan in the light of CRM strategy, including metrics in support of Toyota, Lexus Business and marketing objectives, but not limited to building best customer base and enhancing the rewards/loyalty program• Interfaced with all CRM relevant business areas, such as marketing, IT, seller, GS (guest service), retailer, etc.• Developed & managed the customer contact strategy, executed timely and accurate deliveries of all direct marketing strategies to achieve business goals.• Implemented best practices for database marketing processes, measurement, evaluation, data capture, maintenance and customer/prospect list selection; tracks and communicates program results• Entrusted with the responsibility of:o Establishing procedures for personal customer information/privacy managemento Leading and training other members of the account teamo Monitoring & reporting on market, provide relevant reports and information to the top managemento Leading project management activity and dealing with suppliers to execute the projecto Maintaining & developing existing and new customers through appropriate propositions and relevant internal liaison, to optimize quality of service, business growth and customer satisfaction

• Supervised several teams to reach and exceed sales targets• Ensured the utilization of various marketing activities to generate new sales leads and achieve KPI's• Reviewed various business reports for trend analysis and strategic planning purposes• Carried out the weekly staff training/educational sessions to increase knowledge, create high levels of motivation, and inspire team to achieve results• Liaised with customers and resolved the complaint issues• Maintained the detailed knowledge of the company's products & services• Maintained the internal visual merchandising & in-store displays and ensured branch appearance meets company standards at all times• Performed the daily sales paperwork audits for accuracy