Asif Usmani Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

As a seasoned Senior Sales & teleMarketing Manager, I excel in steering high-performance teams towards unprecedented success. Managing a retail sales team of BDM, Team Leaders, and 100+ sales associate. With a track record of orchestrating comprehensive business development strategies, I have successfully overseen Business Development Managers, Team Leaders, and a dynamic sales force comprising more than 130 Sales Associates.My leadership is characterized by a strategic mindset that combines innovation and efficiency to achieve and surpass ambitious sales targets. I bring to the table a unique ability to foster a culture of excellence, empowering individuals at all levels to contribute their best and driving collective success.My professional journey is marked by effective communication, a passion for mentorship, and a commitment to staying at the forefront of industry trends.

United Arab Emirates

Dubai Uae

Managing a large sales team of retail products, portfolio management, and business support. Consistent top-performing manager of 2014, 2015, 2016, 2017, 2018, 2019 ,2020, 2022 in terms of highest productivity, people management, business target achievement, and innovationThe key job role is channel development, NTB, ETB, Portfolio acquisitions, Revenue & Growth targete, customer development, and driving sustainable growth. Responsibilities: To develop and execute sales strategies and plan to build a robust sales channel for the bank in the region. Handling different sales teams of cross-selling acquisitions and telesales of retail banking. These teams are further managed by business development managers and team leaders and are selling salary transfer loans, non-salary transfer loans, retails accounts, credit cards, payroll accounts, privilege accounts of high net worth individuals, NRP accounts, auto loans, fixed deposits, NRI accounts, auto insurance, bancassurance, balance transfer, loan on credit card and all other retail products for existing as well as New to Bank customers. To liaise with credit initiation, credit risk & policy, and marketing department in the formulation of strategic guidelines about the product to influence business acquisition positively and help the bank in building healthy & risk-free portfolioAchievements: Best Sales Manager Award - Retail banking The employee of the quarter awardHighest cards productivity avg 25 cards & 400k loan per Telesales associate. Highest cross-sell productivity across the channel & bank. Non- Sales Role in current Job 1. Part of the Digital Transformation team 2. Certified Internal ISO auditor since 2014 3. Training facilitator of service excellence since 2014

Dubai

Key Role: Channel development, Customer Development and generating incremental & sustainable revenue line. Key Achievements: Most "Innovative Manager" award Maintained highest productivity across the channel Highest cross-sell productivity across the channel & bank. Built & lead vigilance team, an extra initiative to vigilant business

Dubai.

• Handled a large sales team of Retail Banking, comprising 4 team leaders, and 80+ sales officers. To achieve yearly sales targets of credit cards, payroll accounts, loans and portfolio management. • Training and development of sales team in order to achieve business objectives i.e sales volume and retention of top talent. • Developed consistent business through visiting corporate clients and maintaining a mutually beneficial relationship with all the stakeholders. • Managed & created Key Accounts and introduced 100 large conglomerates into Target Market List of the bank.• Responsible for the performance and development of the Account Executives/sales officers, supervisors, team leaders.• Conducting one-on-one review with all Sales Executives to build more effective communications, to understand training and development needs, and to provide insight for the improvement of AccountsAchievements: Top Performing Leader award Rising Leader award Best Manager award Highest productivity across the channel & bankFirst time in the history of RBS Dubai I have organized a product day to boost the specific product My five sales associates promoted to team leader positions Consistent top performing manager award though out the stay at RBS

Managed all 4Ps of marketing mix along with people & territory development. Built strong relationships with customers to negotiate best space & location, promotion, support, right assortment, shelving, pricing and merchandising strategies Handled a large team of merchandisers, sales officers n trade marketing officers.Daily management of all outlets including communication and implementation of defined activities with sales force, distributors & key account holdersResponsible for all trade marketing activities in the assigned region with effective distribution and trade including primary and secondary sales management. Handle & developed Key accountsEffective supply chain management to deliver efficiently smooth operation and 99.9 % availability at point of sales Managed and enhanced equity of the top brands i.e Benson Hedges, Dunhill, Pall Mall, Gold leaf, Wills.- Managed & Developed channels like HORECA, Modern Trade, Retail & wholesales trade. - Achieved KPIs as per territory development and annual sales volume. - Managed and developed Key accounts as per volume and visibility.

Handled & developed a large sales team including area managers, territory manager & distributor sales team nationally for BP bread & 50+ confectionary products. • Managed 12 BP distributors located in different territories in terms of primary and secondary sales. • Developed business plans and sales strategy for the market that ensures attainment of company sales goals and profitability.• Supported business partners in pursuing and identifying opportunities.• Responsible budget targets, P&L statement & yearly revenue. • Recruited top talent areawise. • Appointed new distributors for untapped markets which helped to increase the revenue line..

As Manager Karachi region I have handled distributors, large sales force and carried out sales strategies for the out of home departmentJoint business planning with distributors and regular business review with strategy meetings. Responsible for primary & secondary sales of the company, distributor PL statement, territory development & market coverage.Building strong relationships with customers to negotiate best space & location, promotion support, develop right assortment and pricing. Developed OOH Lipton and Brook Bond brand in assigned territory by converting and bringing top/key accounts.Developed Major Key accounts like Pakistan Railway, Pakistan Army, PIA and other OOH channels that gave huge incremental volume in the history of Unilever OOH. Hired, developed and trained large sales force of Lipton Tea Vending Machine in Karachi region. Produced 200 % incremental volume of Lipton packet & Tea bags tea, Brook Book tea in 2003 vs 2004 vs 2005.

Master Of Business Administration - Mba, Marketing, Distinction

Strategic Marketing , Global Business, Leading Engaged Enterprise, Business Society & Environment, Strategies for Services & Growth

Business Administration Degree ( Honors), International Business & Finance, A

Activities and Societies: 1.President of College Social Committee i.e "Mukhlis" 2.General Secretary of College Dramatics Society- 3.Winner.

Diploma, Digital Marketing

Diploma, Digital Marketing & Communication Strategy

Distributed Leadership Management

6 credit hours- core course

Leadership

Online Leadership course

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services