3x Growth in Jazz Regional Porfolio in two Years - since my joining in 2022. Implemented Agile Structure to focus Regional Growth. The Squads consist of cross functional Commercial and Technology teams with a single objective of Region's Growth.Responsible for developing and implementing pricing strategies specific to a particular region or geographic area. This role requires a deep understanding of the regional market dynamics, customer preferences, and competitive landscape to optimize revenue and profitability.Conduct in-depth market analysis to understand regional pricing trends, customer behavior, and competitive positioning.Collaborate with cross-functional teams to develop pricing strategies tailored to the specific needs and dynamics of the regionDetermine pricing structures and models that align with regional market conditions, cost considerations, and value propositions.Evaluate and adjust pricing strategies based on ongoing market monitoring, customer feedback, and financial performance.Conduct regular analysis of regional pricing performance to assess the effectiveness of pricing strategies and identify areas for improvement.Use data analytics and statistical techniques to forecast pricing impacts on revenue and profitability within the region.Collaborate with finance teams to ensure regional pricing strategies align with financial objectives and targets.

● Assisted Regional Business Head (VP Central-B) to drive end to end Business planning in the region in line with commercial targets. Planned and executed business development initiatives, channel planning and development, Geo Marketing, voice preservation and data monetization initiatives and Digital Financial Services etc. ● Close liaison with pricing and segments team on LBC uptakes, data bundle upselling and subscriber acquisition offers

• Analyzed and recommended Supply chain process improvements to minimize EVC Stockout exposure using predictive data science models. Stockouts are lost opportunity, it created a monthly exposure of ~500 million.• Analyzed and recommended business plans for Mobile Wallets base and lifecycle, Cash Flows, Revenues, Channel commissions, Agent lifecycle management and Segments.• Proposed alternate Channel development opportunities, Agent Onboarding, Cash Management, USSD Enablement and Enhancement initiatives for Digital Finance business. • SIM Disowning: SIM Disowning increased and impacted churn. Analyzed and recommended Process Controls, Channel fraud prevention and Customer experience improvement by suggesting better controls• DIRBS: Analyzed DIRBS before implementation for its impact on 90 Day active Base, revenues, Churn and proposed reporting and controls for CVM campaigns and engagement to minimize business exposure• Guided data scientist in improving the hourly and daily business forecasts• Worked on Analytical tools Power Pivots, DAX, Tableau and Agile management tools like Jira and Confluence.• Explored Alternate channels, Channel partnerships and Integration with prospective business partners

• Assisted Regional Business Head (VP North) to drive end to end Business planning in the region in line with commercial targets. Planned and executed business development initiatives, channel development, data monetization and Digital Financial Services etc. • Managed all BVS (Biometric Verification System) Universe in the region, Optimized Sales and Distribution processes, Stock Issuance and Credit management, ensured timely performance reports to optimize distribution performance. • Analyzed performance of retailers and Franchise Channel to optimize performance and profitability. Close liaison with head office for trade promotions for retail engagement, retail empowerment and retail enticement.• Managed Sales operations in the region, including BVS, EVC and Franchise operations etc. Leas sales and customer care operations in the region to ensure timely support. • Implemented Channel planning process to streamline the Sales Targets and Performance monitoring KPIs across multiple channels in North. Evaluated and implemented the channel commission structure in post merge-co scenario. • Played pivotal role in seamless integration of Warid and Mobilink to JAZZ. This included, Channel partner selection, creation of new micro business units (MBUs) and regional boundary alignment w.r.t. business volumes, Technical and retail assets. Worked on mechanisms to remove distribution bottlenecks in post merge-co scenario.• Developed and implemented transformation to support merge-co business in GSM, DFS and Devices/terminals areas. • Provided 360-degree view of commercial performance. This includes industry development and competition analysis along with recommendations to the management. • Closely monitor competitor performance and maintain increase revenue and subscriber market shares• External Liaison & Coordination; Monitored and reviewed the Voice (CS) and Data (PS) Traffic. Prepared business cases for CAPEX allocation on Site expansion plans and network roll out.

• Assisted the development of five years Business Plan and strategic documents. This included Business Modeling and Analysis of conventional revenue streams and strategic initiatives including B2B, SME, M2M, ICT, MFS, Data Monetization and Voice preservation.• Worked with marketing teams and product heads on annual budget exercise. Built and refined the annual and long term planning models for the top line.• Developed 3+9 and 6+6 Revenue Forecasts. This included monthly and quarterly re-evaluation of revenue streams in line with current trends. • Provided Monthly Management/Group Reporting .Tracked & analyzed for efficiency/effectiveness & budget control• Provided Pre & post Promo Reviews ,Channel Profitability, Segment Profitability and Revenues• Finalized weekly and monthly target setting and Presentations for the Management Committee.• Worked in close coordination with product owners on variance analysis, Sensitivity analysis, to identify areas of revenue improvement and improve forecasts. • Assisted CAPEX Committee in pre and post review of Capex roll out efficiency & effectiveness

• Managed Core and Transport (IP BB) network operations and Projects for more than 10 million capacities with a team of twenty highly skilled engineers. This includes: o IP/MPLS Transport Network: Cisco, Juniper, and Huawei. Also managing the Cisco Swap with Huawei o CS Core: ATCA MSS and GMSC platforms from Huawei, Huawei STPs, SBC and NSN NTHLR etc. o PS Core: SGSN node from NSN o Mobile Financial Services Nodes including Huawei and Utiba o IN: Ericsson CS 5 Intelligent network (IN) o VAS Nodes: Voice Mail and Missed Call Alert (MCA) servers, CRBT Nodes from Huawei, RB/UCB, Voice Broadcast Servers, UTIBA and Huawei Mobile Financial Services (MFS) Platform disaster recovery Node SMSC from Acision, GVPN, Roam ware and Third Party Servers etc. • Managed Core Modernization Swaps for 3G Projects: This includes CS and PS core Swap of Legacy Alcatel and Siemens with Huawei CPCI and ATCA Nodes. Cisco and Juniper IP/MPLS Transport Backbone Swap with Huawei Node is in progress. • Have the experience of managing teams from 5 to 40 engineers. • Lead quality/process improvement project as Regional pioneer. Established and mobilized Stakeholders; Contributed to define thirty technical KPIs and SLAs to measure quality and Performance Indices to improve customer experience.• Enabled team to resolve 95% Technical Issues in-house, without vendor engagement. Developed team and Standard Operating Procedures to resolve 99% customer complaints and Trouble Tickets within SLA. • Co-Developed the disaster recovery plan for Mobilink in Central region.

Supervised Telecom projects on Installation, commissioning and Integration of twenty three NGN and Legacy VLRs, seven GMSCs, three STPs pairs, SMSC and Missed Call Alert (MCA) Servers in Mobilink.Accomplished four Six Sigma Projects. This envisaged 15% improvement in Trouble Ticket Management. Improved Customer Complaint resolution rate by 25%.Built and optimized organizational processes, measurement systems (KPI, SLA), to maximize business results in telecom operations. This improved customer satisfaction and Net Promoters score (NPS)Analyzed and improved process capabilities for Customer Complaint resolution and Quality of service issues. Managed highly technical staff of ten engineers; my responsibilities included their Hiring, Trainings, Relocations and core responsibility assignments etc.

- Resolved various network issues relating to MNP, MOC, MTC, SMS, location update, SRI, paging and CAP failures, network congestion, SDCCH blocking, HO failures and mute calls.- Resolved customer complaints, conducted call testing, collected and Analyzed C7 traces to diagnose issues related to call flows- Developed Voice and Signaling redundancy plans to avoid any service degradation in the network due to outages.- Analyzed network utilization statistics and proposed traffic balancing plans to improve network utilization and Revenues- Participated in all the Core Network expansions (from planning to installation, commissioning, integration and acceptance testing).

- Prepared and presented the business strategy plan to senior management of PTCL for Broad Band Hybrid Fiber Coax (HFC) and Digital Subscriber line (DSL) Project. The $ 10million Capital was approved by PTCL Management to provide xDSL and broadband access to 200K valued customers in three major cities of Pakistan - Assisted the development of full scale business plan for Broad Band-HFC/DSL network, this included solution conceptualization, Asset planning, Costing, budgeting and resource planning.- Prepared the Request for Proposals (RFP) and RFQ documents and negotiated Technical Specifications, Bill of Quantities (BOQ) and contract details for the Multi Media HFC Network. Assisted the Technical evaluation for the Award of contract- Collaborated with Optical Fiber Junction and Access Network team for Asset Planning, Traffic forecasting and Network design to incorporte the needs of corporate Segment for Broad band Access.

- Assisted the preparation of technical and commercial bids for 3 PSTN, one GSM and IN projects- Prepared Alcatel Pakistan's quarterly as well as annual installation plans and assisted procurement of services and equipment from third party suppliers and sub-contractors - Successfully performed and later managed pre-installation engineering and project management of four public switching projects worth US$15-20 million each- Supervised site surveying, feasibility reporting, technical product qualification, installation and site-acceptance document development