Brand Ambassador
Current• Educate consumers on spirits and beer brands within the Diageo portfolio through compelling storytelling and product sampling at events, successfully converting consumer interactions into sales• Orchestrate seamless event experiences by setting up footprints; ensure team is well-prepared with role assignments and responsibilities for successful brand activations • Foster valuable business partnerships and relationships with brands through strategic activations, contributing to brand visibility and consumer engagement• Provide clients with comprehensive reports on events, including detailed consumer feedback and KPIs; leverage insights to enhance future events and refine brand campaigns for optimal impact• Served as a Guinness Mentor, sharing knowledge and historical facts at events to create an organic consumer experience• Attracted guests to Smirnoff activation at Electric Zoo 2015, EDC 2016, and Day Trip 2023-2024• Encouraged concert goers to enter space and managed photo booth by the Don Julio footprint at Governors Ball 2016-2019