Ashley Kemper Email & Phone Number

Dallas-Fort Worth Metroplex

Dallas-Fort Worth Metroplex

Dallas/Fort Worth Area

Plano, Tx

As a digital marketing strategist, I help businesses retain and attract new clients by creating, implementing, and managing digital media strategies that align with existing and future revenue goals.Responsible for the client lifecycle through new client acquisition and ongoing management and retention of my current book of business.I have worked with 100s of companies across multiple industry verticals – primarily specializing in Financial & Mortgage Lending. Each business ranging in size, budgets, objectives, and desired KPIs.2-time “Consultant of the Month” Award Winner in 2017 for revenue growth and total sales.

Plano, Tx

At ReachLocal, our mission is help local businesses around the world get more customers. We offer a total digital marketing system for local businesses, comprised of web presence solutions and digital advertising solutions. All our solutions feed into our ReachEdge™ lead conversion software, which helps local businesses seamlessly convert leads into customers and gain a deeper understanding of their online marketing ROI. Through our global technology platform, a decade’s worth of marketing insights, and our team of digital marketing experts, we help local businesses get more out of their marketing.Job Functions:- Develop & advise on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for our clients- Monitor, evaluate, and leverage standard processes to manage SEM/display campaign performance across ReachLocal’s publisher networks to determine improvement opportunities- Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients- Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts- Manage client expectations, communication and performance metrics- Incorporate constantly evolving technologies and processes into the client solution delivery process

Responsible for nurturing and building corporate account prospects for Channel Match's relocation partners. Successfully generated new accounts utilizing extensive knowledge of the mortgage and relocation industry.Helped develop and implement new client acquisition strategies for national sales team. Continuous management of existing partner & corporate client database and performance of market research and analysis to determine ideal new partnership opportunities.

Defined and executed marketing strategies based on client's needs. Identified new lead opportunities to help meet client sales goals and KPIs through networking and trade events, existing partnerships and relationship selling tactics.Created print collateral, branded signage and lead acquisition strategy at conference events for multiple financial lending, household goods and relocation clients.Development and implementation of brand design, re-design and corporate identity packaging.

Implementation, execution and management of strategic marketing alliances exceeding $500 million in annualized production.- Negotiated marketing alliance contracts, developed relationships and created and implemented Custom Marketing Plans.- Production management optimization activities to ensure we were meeting or exceeding capture rate goals.- Monitored Loan Officer staffing plans to ensure optimum matching with alliance partners at the local level.- Facilitated Marketing Management Committee meetings to evaluate overall alliance performance and adjusted marketing terms as needed.- Successfully created and managed the Strategic Business Alliances department process improvement redesign.- Responsible for the creation of department training programs and supervision of the offshore Account Management teams.

- Content ownership and management for two consumer facing websites – Realtor® Advantage and Builder Advantage.- Manage daily communication, graphics and content for Countrywide’s intranet utilized by all employees.- Design and layout of 4 monthly on-line publications providing strategic direction for business units. Tracked readership and usage data to target and improve communications.- Managed the personal website program for all Distributed Retail Loan Officers nationwide. Responsible for increasing program adoption and revenue generated. Controlled and regulated noncompliant Loan Officer websites and unauthorized URLs for brand compliance.- Created digital marketing materials, including banner ads and splash pages, to increase web presence and fulfill Marketing Service Agreements (MSA).- Successfully coordinated multiple company sponsored events: The 2006 Cowboys Alumni Association Golf Tournament and Gala, First Annual Cowboys Alumni Luncheon, Kwanzaa Fest 2006 and the 2007 Hope’s Door Gala.