Head Of Growth & Strategy
New Delhi Area, India
Manage overall organization marketing and communications functions, Accounts integrated marketing strategy creation including research along with the 30-member team. Brand management, PR, mediarelations, corporate positioning, product launches, advertising, event marketing planning and overseeing execution & Hiring top marketing and technical minds. Creation of new age Hierarchical “Growth Process” for better execution of tasks, overseeing the goal-driven KPIs for better productivity and… Show more Manage overall organization marketing and communications functions, Accounts integrated marketing strategy creation including research along with the 30-member team. Brand management, PR, mediarelations, corporate positioning, product launches, advertising, event marketing planning and overseeing execution & Hiring top marketing and technical minds. Creation of new age Hierarchical “Growth Process” for better execution of tasks, overseeing the goal-driven KPIs for better productivity and ROI on Human Resources.Selected Accomplishments: Developed and launched integrated, multi-channel marketing campaigns for 21+ Accounts that achieved and sometimes over achieved business goals as a target. Led market launch of 10 new products. Identified opportunities, researched new product possibilities, collaborated with the production team and created campaigns generating Targeted monthly sales. Wrote catalogs, course guides and training brochures that enhanced the agency team members’ understanding of complex account-based marketing features and helped them to become a swifter marketer. Performed ongoing customer/market research and highly optimized persona to identify and capitalize on unmet market needs ahead of the curve for all the Accounts & own Organization. Produced a media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals. Created full-scale GTM (Go-To-Market) Strategies for 10+ Accounts, on their newly developed products and during my working days seen more than 300% m-m growth on 75% on the products. Show less
