Ashleigh Phillips Email & Phone Number

Christ Church, Barbados

Barbados

• Executed the event Fiesta Cultural: De Barbados a Panamá, earning commendation from the Barbados Ambassador to the Republic of Panama for exceptional cultural representation and event management.• Collaborated with the Senior Business Development Officer to formulate and adjust annual marketing and sales programmes, ensuring alignment with evolving business goals.• Conducted targeted sales calls to enhance visibility and awareness of the Barbados tourism product, ensuring timely follow-ups to strengthen relationships and secure opportunities.• Delivered impactful presentations and detailed briefings in both English and Spanish on Barbados at seminars, exhibitions, and trade shows, educating stakeholders and promoting tourism products and services.• Conceptualised innovative strategies to drive business development in line with corporate objectives, ensuring competitive positioning in assigned markets.• Evaluated the effectiveness of promotions and sales activities, compiling comprehensive reports to inform future decision-making and strategic planning.• Developed and executed annual plans focused on revenue growth and increased tourist arrivals, contributing to Barbados’ tourism success.• Identified and mapped decision-making structures and key influencers in assigned markets, fostering strong relationships and collaborative partnerships.• Maintained expert knowledge of the tourism industry, analysing market trends to inform strategies and maximise relevance in target markets.• Represented Barbados Tourism Marketing Inc. in assigned regions, serving as a brand ambassador to promote the destination and its unique offerings effectively.

Barbados

• Conceptualised and executed PR campaigns and release strategies for an EP, five singles, and an album, driving audience engagement and industry recognition.• Established and maintained relationships with local and international media outlets, securing features in renowned publications, including Irie Mag, Toronto Caribbean News, and She Caribbean Magazine.• Performed at high-profile events such as Expo 2020 Dubai, Barbados on the Water, and Taste of the Danforth, representing Barbadian culture to global audiences.• Directed music projects, managed bands on international tours, and collaborated with acclaimed artists to produce innovative performance art pieces.• Developed pitches that secured playlist placements on Spotify, and built relationships with Sony ATV and Universal Music Canada for music distribution.• Delivered workshops on social media branding and participated in industry panels, including the Honey Jam Barbados Songwriting Workshop, to support creative industry development.• Secured funding through the NCF Grant, received multiple Gine on People's Choice Awards nominations, and represented Barbados on Club One New Releases TV Series, showcasing leadership and talent in the entertainment industry.

Barbados

• Represented the Barbados Coalition of Service Industries (BCSI) at Expo 2020 Dubai, generating valuable investment leads and promoting Barbados as a key business destination.• Conducted a comprehensive brand audit and executed a social media cleanup, enhancing the digital presence and reputation of the BCSI brand across platforms.• Developed and implemented a multi-channel marketing and social media strategy, elevating BCSI's online presence and audience engagement.• Led the creation of a brand manual, modernizing the BCSI visual identity and ensuring consistency across all communications and marketing materials.• Recommended and oversaw website updates, ensuring that BCSI's online presence aligned with current digital trends and best practices, while establishing official YouTube and Vimeo channels.• Co-produced and managed high-level webinars and digital publications, providing thought leadership and valuable content to key stakeholders.• Crafted social media content for BCSI's CSR initiative, Firefly Barbados, showcasing emerging talent in the Barbadian creative economy across music, fashion, and art.• Conceptualized and co-produced the Firefly Cultural Exhibition 2021, which premiered at the UNCTAD Global Services Forum and gained global exposure through broadcasts on the UNCTAD YouTube channel and CBC TV 8.• Successfully launched and managed the virtual episodes of Firefly 2020, increasing visibility and viewership through partnerships with CBC TV 8.• Provided strategic communications leadership, aligning branding efforts with BCSI's objectives and ensuring cohesive messaging across all platforms and campaigns.

Barbados

• Led the development and execution of tailored brand strategies for regional and international clients across diverse industries, ensuring alignment with market trends and client objectives.• Supervised and guided a team of six professionals, ensuring efficient management of client accounts and delivery of high-quality service aligned with client expectations.• Oversaw end-to-end project management for marketing solutions, including campaign creation, social media management, public relations, and brand building, ensuring timely and successful project delivery.• Conducted comprehensive market and business performance evaluations, leveraging microeconomic and macroeconomic analyses to identify opportunities, anticipate challenges, and propose data-driven solutions.• Managed analytics and reporting for client accounts, tracking key performance metrics to assess the effectiveness of campaigns and inform future strategies.• Reviewed and optimised client media output, creative assets, communication strategies, and research reports to align with evolving business needs and enhance brand performance.• Delivered strategic insights on consumer engagement, media trends, and brand experiences to internal teams and clients, driving innovative approaches to brand management.• Provided leadership and mentorship to junior staff, fostering skill development and ensuring team alignment with organisational goals and best practices.

Barbados

Ontario, Canada

Toronto, Canada Area

Bachelor Of Arts (B.A.) Hons. Dbl. Maj., International Development Studies And Spanish

Activities and Societies: Founders College, International Students at York (ISAY), Emerging Global Leaders Program (Mentor)Areas.

Diploma, Opportunities And Challenges For Msmes In Caribbean Cross-Border E-Commerce

online course with a duration of 25 academic hours.

Associate Degree, General Studies

(CAPE) Caribbean Studies, Communication Studies, Environmental Studies, English Literature, Spanish

Certificate, Español Y Cultura Venezolana

264 academic hours (2 years) Emphasis on Conversational Spanish Gave the Valedictorian Speech