Aslihan Koksalan Topaloglu Email & Phone Number

İstanbul, Türkiye

Reporting to Area Manager• Responsible of the Beauty Consultants, generic staff's- at responsible regions in Turkey (Ankara, Antalya, Dalaman, Bodrum, Izmir)- Greece, & Bulgaria retail manager's training about new products and novelties• Organize and lead trainings for Beauty Consultants, develop specific and strategic trainings adapted to the country, the area and environment of the POS• Preparation of the adapted training and do operational preparation regarding the tools, place, schedule etc.• Understand and adopt the training to the work environment in regards to the customer profile and product assortment of POS• Responsible of building a coaching strategy for the Dior Beauty Consultants and measure the efficiency and the impact of the training• Ensure sales techniques and product knowledge are well respected throughout the region• Motivate and build strong relationships within the area of responsibility -in a multicultural environment- (Dior Beauty Consultants, Generic staff, promoters and retailers) in order to maximize the sales• Effectively managing budget that is used for seminars, sales contests, travel expenses etc.• Identifying and assess the training needs of the organization through job analysis, coaching sessions and consultation with retail managers• Develop one-to-one coaching mechanism to measure qualitative results of the training• Implement effective and purposeful training methods• Evaluate organizational performance to ensure that training is meeting business needs and to see qualitative results of the trainings • Assess employees’ skills, performance and productivity to identify areas of improvement• Create a curriculum to facilitate strategic training based on the organization’s goals• Select & manage resources, including working with both internal employees and training vendors to develop and deliver the right training• Keep abreast of training trends,developments and best practices

Houston, Texas, United States

Directly reporting to Chief Operating Officer• Manage a team of direct reports• Contribute to plans for advertising and promotions• Conduct assessments of existing products/services• Analyze the market to assess the potential for new products and services• Negotiate with suppliers to ensure maximum profitability• Oversee the product line to ensure that there are no gaps• Design promotions and marketing activities to improve market share• Research supply options, market trends, and competitors• Set goals and assess past performance• Collaborate with sales and marketing teams to establish effective price points• Review and renew existing vendor contracts• Creating marketing plans that help reach company objectives such as increased brand awareness or increased customer retention rates• Coordinating with other departments such as IT, finance, legal, human resources, or operations to ensure that new products are aligned with existing policies and procedures• Coordinating with external partners such as vendors, suppliers, distributors, retailers, and advertising agencies• Analyzing market data trends to identify opportunities for growth in new markets or new product categories within existing markets• Developing marketing strategies and campaigns to promote products or services to specific target markets using all available channels, including online, print, broadcast, and direct mail• Reviewing market research reports to identify new opportunities and threats to existing products or brands• Meeting regularly with managers in other departments to discuss progress on projects or initiatives and address any issues that may arise• Conduct market research to identify potential customers and develop strategies to reach them• Communicating with suppliers, vendors, and distributors to negotiate pricing, delivery terms, and other contractual details

Houston, Texas Area

• Reporting to Category Manager• Collecting data about customer satisfaction with products and services, in order to make adjustments as needed• Recommending new products or services based on trends in the travel retail industry or client needs• Working with other members of the marketing team and vendors to develop plans for product launches, campaigns, and events such as monthly promotions • Analyzing data to identify problems and develop solutions• Creating presentations and training materials to educate sales team about products or services offered by the company and brands• Help perform item level pricing, margin management, and market basket analysis,• Develop business models in support of strategic and tactical marketing initiatives,• Monitoring the weekly shipment plan and work with Order Management team to make sure all deliveries will be on time,• Help create and develop a long-term plan and strategy for development of the category,• Analyzing multiple categories, sub-categories, and item performance,• Aid the driving category relationships with the large retailers,• Aid best in class in-store executions, increase penetration and basket size strategies

Representing one of the most luxurious, high-end skincare, make-up and perfumes at the BEAUTE brands.Maximum product knowledge and capability of informing and directing the customer to the right product for them.Merchandising all the products in responsibility according to most recent planograms.Keeping track of best sellers, out of stock items, promotions and sales activities in daily, weekly and monthly basis.

Exclusive Beauty Consultant at Departure and Arrival shops.Selling the products at the brands’ portfolio. (Armani, YSL, Biotherm, Lancôme and more)Responsible for L’Oréal Luxe brands selling by doing an exclusive service.Merchandising all the products in responsibility according to most recent planograms.Keeping track of best sellers, out of stock items, promotions and sales activities in daily, weekly and monthly basis.

Teaching English for high class students, preparing worksheets, exams for the class and an observer in the class during English exams. Mentoring for students’ improvement of English.

Replacement of the current P&G brands sales consultant at Departures Main shop.

Promoting different categories at DFS: Cosmetics, Liquids, and Tobacco. Arranging the promotion area, working on sales targets.

Bachelor'S Degree, American Culture And Literature

Associate'S Degree, Retail Sales And Store Management

Pedagogical Formation Certificate

Education record