Asma Akbar Email & Phone Number

Ontario, Canada

• Adept at leading in-person & virtual events and conferences for 500+, overseeing all aspects from contracts to staffing, while fostering strong vendor and partner relationships. Skilled in budget management, negotiation, and coordinating site inspections, with a track record of delivering exceptional attendee experiences and optimizing company savings through vendor negotiations.• Create compelling content, press release, newsletters, presentations, and other communications for President to address various internal and external communications, such as: employees, retail partners, PR and other events as needed to drive key messaging. • Oversee Canada-wide legal documentation, serving as a liaison between legal counsel and business units to streamline contracts, & agreements. Execute, troubleshoot, and collaborate with the CFO.• Cultivate and manage strategic partnerships with corporate sponsors and media companies (i.e., NUVO mag, The Kit, Formula Peel, MLSE, Devon, Dentsu, iProspect) orchestrating impactful corporate market events, boosting pipeline creation and demand generation.• Partner with regional/global corporate communications team to stay aligned with day-to-day activities and decisions for utmost impact across the organization.• Led CSR and ERGs initiatives for Canada, creating yearly calendars and partnering with various organizations for events. (i.e., LGFB, CIBC run, Sporting Life Run, Momiji, Southlake Hospital)Key achievement:o Boosted employee engagement to +48% in the first year of employment (2020) o Develop compelling and productive ways for effective reporting, communications, how to combine various assets to create dynamic storyboards (images, videos, ppt) for global.

Markham, On

● Organized key team activities (such as weekly team meetings, all-hands meetings, off-site, announcements and other communications) by preparing presentations for both IT and Finance teams● Led employee engagement initiatives by introducing calendar with creative ideas for team learning activities and social events that are in line with company vision to improve engagement metrics ● Accelerated SAP testing for organization and identified issues for development team to capture and fix prior to launch● Introduced cost effective products and solutions, while managing and maintaining vendor and supplier relationships, resulting in overall 60% cost reduction on average● Oversee company-wide events to drive better ROI and engagement by creating successful events

Markham, On

● Prepared weekly sales reporting for the “Office of President – IBM Canada”● Serve as Liaison between department leads, COO and GM working on strategic initiatives● Developed, reviewed, revised, and coordinated analytics, presentation materials, reporting for various meetings and inter-departmental communication pieces for announcements● Oversee companywide events such as Townhalls, vendor partner events● Established and maintained confidential records, organization charts, and distribution Lists, ensuring accurate and up to date information for executive teams● Managed complex calendars and scheduling requirements for an international organization including travel in-house and internationally (smooth transition between time-zones)

Remote

● Led hiring process for recruitment agency by screening candidates by identifying requirements and assessing skills based on job descriptions● Compiled financial database in Open Office using Linux OS to summarize information, provide overview, and develop monthly newsletters to stakeholders (Real estate business)● Designed, developed, and revised human resources compliance forms and brochures for employees● Revamped and developed business cards, newsletters, and flyers, manuals for small enterprises to engage clients and increase revenue

Dubai, United Arab Emirates

Santa Barbara County, California, United States

Karāchi, Sindh, Pakistan

Bachelor Of Communications, Business

Diploma, Hrms