Amanda Mackenzie Email & Phone Number

Canada

Halifax, Nova Scotia, Canada

Halifax, Canada Area

• Collaborate directly with importers, distribution companies, liquor boards, and agencies across Canada and the United States to promote the Vicente Faria portfolio of Portuguese wines. • Work with Canadian agents to develop and implement brand programs for liquor boards.• Assist in all aspects of product development for new wine launch. (resulting in 7 new listings across multiple provinces during 2020 Covid-19 pandemic)• Act as primary point of contact for agents, senior sales managers, and importers in developing marketing plans, monitoring sales performance, submitting new listing applications and purchase orders. • Follow-up on status of program & listing applications.• Negotiate pricing changes, pricing calculations for new products, and agent commissions.• Work with senior staff, managing partners and agents to develop effective spend strategies for each market.• Participate in consumer and trade events, festivals, and networking opportunities.• Create and distribute POS materials and presentations for web, print, and social media.• Analyze industry information and trends to identify growth opportunities,

Halifax, Nova Scotia, Canada

• Worked in major retail chains including Walmart, Shopper's Drug Mart, and Loblaw's to enhance visibility and increase sales for Edgewell's portfolio of personal care products.• Performed merchandising and inventory management for Nova Scotia territory as indicated by the marketing and promotional cycle.• Reviewed sales numbers with store managers to ensure adequate inventory levels, communicated product updates and recalls.• Negotiated obtain optimal store display placement for monthly promotional activities and secured ad-hock display space resulting in increased territory sales.• Rotated stock on all product lines, ensured POP material was available and displayed, ensure pricing tags and other key identifiers were present.• Completed the building and tear-down of displays.• Worked with warehouse staff to locate missing or displaced shipments, signage and price tags. • Developed and maintained relationships with key store personnel in order to strengthen the company’s position. Provided consistent feedback competitor information and competitive information to retail management.

Halifax, Ns

• Beverage alcohol sales representative responsible for 80+ accounts at government retail, private retail, and licensee channels in Nova Scotia. Promoted distribution and visibility/brand recognition for a large portfolio of client products. • Analyzed store demographics and sales trends to sell in products and gain competitive display space on a promotional period schedule. • Conducted over 50 NSLC staff education sessions to help increase sales and brand awareness.• Trained over 20 brand ambassadors for consumer tastings.• Organized and executed product samplings and education in high profile industry festivals and trade events.• Connected NSLC corporate and store management with visiting producers and export managers.• Gained on site product training at wineries and breweries in Canada, Argentina, Chile, and Spain.

Nova Scotia, Canada

• Customer Service Representative under contract with Pfizer Canada. • Managed and distributed pharmaceutical samples to general practice clinics. • Responded to physician sample requests and worked closely with Pfizer sales representatives in the NS territory to implement effective sampling strategies. • Developed and maintained strong relationships with key physicians and clinics earning professional recognition enabling Pfizer to maintain a positive presence in an extremely competitive industry. • Distributed over 2000 sample units per month across Nova Scotia with a reconciliation average over 99% while maintaining a daily call average of 7 target physicians.

Lea Place Women'S Centre/Nova Scotia College Of Early Childhood Education

• Developed a community based, grant funded program aimed at providing child care information to parents, improving quality in child care and increasing the range of child care options.• Responsible for the implementation of this program at two sites: one rural, one urban.• Coordinated all aspects of a child care training program including, recruitment, delivery and evaluation.• Developed and facilitated workshops and presentations for diverse audiences including multi level government employees• Researched, authored, and distributed over 500 copies of A Parent's Guide to Child Care; co-authored Caring as We Grow: A Parent's Guide to Child Care.• Performed all administrative duties including allocation and tracking of a $50,000 annual budget and project reports• Designed and negotiated printing for all promotional materials including brochures, posters, and advertisements

Education record

French Studies

French Intermediate Level 1 Summer school course. 22.5 hours