Asma K. M. Email & Phone Number

London

An amateur photographer who loves to shoot People, Things, Places.* Product Photography* Child Photography* Landscapes* Street Photography * PortraitsContact: asma[dot]photography[at]gmail.com

Metroblogging started off as a more locally focused alternative news source in Los Angeles and has turned into the largest and fastest growing network of city-specific blogs on the Web.I started the Islamabad chapter on worldwide Metroblogs and worked as City Captain and Author (http://islamabad.metblogs.com).I'm responsible to:* Coordinate with other authors at Islamabad Metblogs and address their concerns, queries and suggestions for improvement.* Conflict management.* Come up with ideas to promote Metro blogging and attract traffic to Islamabad Metblogs.

Working in the Communications and Usability Group (CUG) at Elixir Technologies. My responsibilities include technical writing as well as the product definition and interface designing of applications. I've worked on process definition, interface designing and usability evaluations of:* Blue Ocean - web-based document archival solution designed for Citibank. * QuickStep Logic Studio - Data mapping and logic designing application designed to provide variable data for QuarkXpress documents.

Worked in the User Education Group (UEG) at Elixir Technologies. My experience includes business flow analysis, requirements discovery and gathering, development, editing and testing of end-user documentation of desktop products, as well as, web-based applications. It includes user guides, online helps (HTML and CHM), release notes, and training manuals. Achieved quality development, production, and release of user guides for:* Elixir archival system (Blue Ocean) deployed at Citibank Prague,* Transformation Suite, * E-mail Delivery and Archive System (EDAS) deployed at Citibank. I am comfortable with new technologies and people side of the business. Along with the user documentation, I’m also skilled in critical analysis of products and applications (for GUI and functionality performance).

Job responsibilities included:Content GenerationSEO activities using online toolsOptimizing the code and content for better indexing and Page ranking in SERPsQuality assurance and testing activity of web-based projectsSEO-based report generationsQuality Link exchange

Worked with different teams and was awarded the following responsibilities:Scripts auditing (QA team)Document sanitization (Documentation team) Script manuals designing (Documentation team)Logical Data Model designing (Analysis and Design team)