Created and led a global team of 15+ in-house designers, motion graphics designers, and animators in producing compelling art for digital campaigns and broadcast projects.Directed the creative vision for Motion Design teams in both the UK and US, leading to the successful delivery of over 40 high-profile projects that collectively received 15+ industry awards, enhancing brand visibility.Conceptualized and led the creative and art direction for the Vice Identity, collaborating with 30+ international artists.Championed the integration of brand values into campaign development, resulting in the successful production of more than 40 campaigns that aligned with consumer expectations and increased overall brand loyalty.Formulated and executed budget strategies for 40+ projects, resulting in improved resource utilization.Implemented innovative design strategies using Artificial Intelligence, improving deliverable timelines by 30% and ensuring seamless integration with existing systems and stakeholder requirements.Coordinated production schedules for 5+ concurrent projects at a time, while ensuring adherence to deadlines; this streamlined workflow improved project delivery times by approximately two weeks on average.Directed creative brainstorming sessions with teams from five different departments, leading to innovative campaign concepts that contributed to achieving three industry awards within one fiscal year.Established best practices for design review processes that increased project delivery speed by an average of three days per week while maintaining high-quality standards on all visual content produced by teams.Facilitated hands-on training for junior designers through bi-weekly sessions, focusing on effective design critique practices to improve theirs and the company portfolios .Trained Project Managers to help lead the production teams to a better process and success.

Created and led a motion design team in the US of in-house designers, motion graphics designers, and animators in producing compelling art for digital campaigns and broadcast projects.Directed the creative vision for Motion Design teams in the US, leading all motion graphics related projects for Vice TV, Digital and commercial sides of Vice Media Group.Successfully managed and led 12 high-impact campaigns, resulting in a significant revenue increase of 20% to 45% compared to the previous year. Through strategic planning, effective team leadership, and data-driven decision-making, I ensured that each campaign not only met but exceeded performance expectations. My approach involved analyzing market trends, optimizing creative assets, and leveraging targeted marketing strategies to maximize reach and engagement. These efforts not only facilitated to substantial revenue growth but also enhanced brand visibility and customer loyalty.

Art Directed large-scale campaigns for prominent white-label projects, including initiatives for Rocket Mortgage, Durex, Chipotle, and the Olympics, among others. My leadership in these campaigns resulted in a notable increase in impressions, ranging from 15% to 35%, while enhancing overall client integration by 25%. By collaborating closely with cross-functional teams, I ensured that creative concepts aligned with client objectives and resonated with target audiences. These efforts not only elevated brand visibility but also strengthened client relationships and delivered measurable results.

Designed, animated and executed for the different daily sections of the news show "PEOPLE".Excellent performance and results led to a promotion from junior to senior animator.

Responsible for the creative development, script, execution and productionof branded corporate videos. Led a team of 4 in the design, animation and sound editing of: - ClickConnect Conference Opening Video- Corporate Introduction video- Corporate Videos - Responsible for the motion graphics of live action customer testimonials, among them Vivint and Ledcor.