NBA Take-Two Media

NBA Take-Two Media (NBAT2) is a modern entertainment company from the NBA and Take-Two Interactive. Basketball is more than a sport—it’s a gateway to pop culture. Its influence is undeniable—and more powerful now than ever. At the same time, the next generation isn’t just watching—they’re looking to participate, connect, and be part of the story. NBAT2 exists to meet that moment. We bring people and players together through genre-defining stories and interactive experiences, spanning competitive gaming, social-first content, original programming, and live events. Everything we create reflects how basketball moves through culture—and how culture moves with it. From music and style to travel, food, and art—and in partnership with tastemakers, athletes, creators, and fans—we’re building stories and formats that feel real, relevant, and built for the now. We’re here to grow the game by growing the community around it.