Assaf Mor Email & Phone Number

Israel

Leading comprehensive marketing and sales activities resulting in the achievement of company goals and objectives for revenue and profit.Identifying new business opportunities for Microsoft Online in Israel; initiating strategic processes and partnerships.Responsible for increasing the level and quality of sales for the Online Division, while enhancing and improving the positioning and image of the Microsoft brand.Responsibilities include personnel management and development as well as business coaching.Leading periodic business reviewsHelping in defining new target markets and assisting with building new business models. Leading comprehensive marketing and sales activities resulting in the achievement of company goals and objectives for revenue and profit.Identifying new business opportunities for Microsoft Online in Israel; initiating strategic processes and partnerships.Responsible for increasing the level and quality of sales for the Online Division, while enhancing and improving the positioning and image of the Microsoft brand.Responsibilities include personnel management and development as well as business coaching.Leading periodic business reviews.

Developed, established and executed the A&O Sales Department structure, concept, short- and long-term strategic goals and go-to-market planning.Analyzing the market, including meeting with key players and customers.Defining the sales team structure, processes, and targets and managing their execution.Defining the service strategy, directions for the coming years and marketing plan.Building the product offering and the pricing method.Ensuring that ongoing initiatives and process were aligned with approved strategic priorities and objectives.Monitoring marketing activity.

Responsible for multiple platforms and TV channels (Sport 5, Sport 5+, 5+ Gold, Live 5+ and the website Sport5.co.il): managing ratings, public relations, internal/external branding, volume and revenue. Direct management of 20 sales and marketing people. Responsible for their development, coaching, specific objectives, tasks and deliverables.Responsible for the department budget (advertising), marketing strategy, business roadmap, clear targets and execution plan with direct impact on the net income of Channel 5. Responsible for the establishment and launch of the Sport 5 website and for subsequent management of routine sales and marketing activities.

Responsible for Fox Kids / Jetix marketing strategy, from planning to execution, including budget, spending and revenue.Led all marketing activities for the emerging Jetix brand, including: marketing, promotions, advertising (both traditional and web-based), brand management, consumer behaviors, customer experience, customer data management, public relations, product management, strategic planning, and managing strategic partner relationships.Collaborating with the global company marketing, sales, and creative organizations.Marketing Jetix to the right target audience.Launching and promoting the website and the interactive Jetix Kids Play channel.

Driving and managing the launch of Children’s Channel parks in three different locations. The project required detailed planning and coordination with construction engineers, designers, copywriters and marketing content experts; in addition to tight spending management. Developing and merchandising a line of complementary products for the Children’s Channel; supervising these products’ supply chain, including commercial licenses, imports and distribution.