Astha Mathur Email & Phone Number

Hyderabad Area, India

- New Business Development: o Leading initiatives in identifying potential clients and decision makers within client organizationo Prospecting for potential new clients and turning this into increased business by setting up meetings with client’s decision makers and company’s principalso Planning approaches and pitcheso Leveraging social media tools on identifying leadso Cold calling digitally within US market to ensure a robust pipeline of business development opportunitieso Achieving Lead Targets- Management and Research: o Researching the needs of potential clients and mapping their gaps with our solutionso Tracking and recording activities on accounts which help in tracking and closing the targetso Writing proposals and specificationso Submitting weekly progress report to ensure sanctity of the sales process- Engagement: o Communicating new product developments to prospective clientso Attending conferences, meetings and industry events for customero Providing management with feedback- Planning:o Preparing a business plan for acquiring new clientso Consulting with mid and senior level management on current business trends for new services development- Contributing to entire sales process from lead generation to closure

Hyderabad Area, India

Project Brief:• Understanding the reasons for the use of XTRAREWARDS cards amongst the customers• Understanding the measures to drive up the sales of the XTRAREWARDS cardsObjectives:• Increasing the involvement of the RO attendants in increasing the sale of XTRAREWARDS cards• Understanding the role of alliance partners in XTRAREWARDS cards loyalty programme• Improving the implementation of XTRAREWARDS cards loyalty programDeliverables/ Recommendations:• Key factors influencing the subscription of XTRAREWARDS cards by customers• Maximizing the in-Retail Outlet opportunity to reach customers• Conducted interviews of 60 customers and 60 non-existing customers• Shadowed the attendants in Hyderabad to understand the buying behaviour of the customers• Analysed the influence of alliance partners in customer psyche while making a purchase• Recommended changes in alliance partners offerings• Recommended changes in communications with customers to improve the perception of XTRAREWARDS cards • Analysed the pressure points in the Retail Outlets and recommended changes in engagements with customers at Retail Outlets to increase their involvement in buying XTRAREWARDS cards• Recommended new promotional Tools for driving up the sales of XTRAREWARDS

Jaipur Area, India

• Represented Rajasthan Women’s cricket team in national championship for 10 years as left-handed opener batswoman, 2006-2016o Vice-captain of U-19 Rajasthan women’s cricket teamo Represented Rajasthan, in all cricket formats, in more than 30 tournaments across cities all over Indiao Selected in more than 30 camps conducted by Rajasthan Cricket Association (RCA)o Scored more than 2000 runs as a batswomano Left arm, spinner bowler

Jaipur Area, India

o Handled entire accreditation process for Rajasthan Royals single handilyo Responsible for RR’s event management post matcheso Responsible for smooth work flow between RR Management Team and IMG team - IMG stands for International Management Group, which takes care of IPL matches in India

Senior Secondary Schooling

Activities and Societies: - Vice-Captain, Red House, 2005 o Leading Red House students in various extracurricular activities o Selecting.

Higher Secondary Schooling, Arts

Activities and Societies: • Sports captain, 2006-2007 o Organized more than 50 events o Acted as a prefect between students and teachers.