Astha Mccosker Email & Phone Number

New York City Metropolitan Area

Cover Genius is the insurtech for embedded protection. Through XCover, our award-winning global distribution platform for any insurance or other type of protection, we protect the global customers of the world’s largest digital companies.Together, with our partners, we co-create solutions to embed tailored, optimized protection that’s licensed or authorized in over 60 countries and all 50 US States.

New York City Metropolitan Area

MIGO MONEY, NEW YORK, NY, OCT 2021 TO PRESENTDIRECTOR OF PRODUCT• Provide dynamic and comprehensive leadership to a global team of 11 product and marketing experts with the goal of driving unified objectives measured by OKRs and KPIs.• Chart the successful development and execution of high-impact product and marketing strategies focused on long-term profitability through API optimization, lifecycle marketing, and improved collection.• Navigate diverse business, customer, and platform priorities with expertise to ensure the success of both short-term and long-range product roadmaps.• Maintain a strategic focus on established goals and end user satisfaction while crafting and executing pricing strategies for both prospective and repeat borrowers.• Gain a deep understanding of market trends and the needs and goals of high-value customers to effectively diversify and expand the product suite.• Align objectives and bridge communications with fellow leadership to achieve company objectives including increasing net contribution, decreasing customer integration time and optimizing CAC.• Promote operational excellence by mentoring and supporting team members on career development, documentation best practices, and strategies for optimized productivity.

Greater New York City Area

• Directed and managed a high-performing team in driving global credit card product insights and recommendations while serving as a member of various internal organizational groups such as Women’s Interest Network, Colleague Engagement, Diversity & Inclusion Committee.• Generated a 121% increase in enrollment in select segments by developing an innovative global spend and lend segmentation strategy aimed at leveraging lending capacity and price levers.• Identified price and duration sensitivities by analyzing marketing campaign insights; provided recommendations based on profitability modeling and engagement results.• Supported “right product at right time” methodology by analyzing customer engagement trends related to existing lending treatments and developing targeting frameworks.• Enabled continuous improvement across the customer journey by analyzing NPS results and sentiment.• Defined lending product priorities in collaboration with risk, finance, marketing, and digital teams.

Wfc

• Delivered high-quality leadership to five individuals responsible for digital analytics, user research strategy, and data infrastructure tagging and reporting, resulting in improved performance measurement and effective product roadmap development for the merchant-facing digital platform.• Employed knowledge of Agile/SAFe framework to facilitate Agile Release Train ceremonies and activities.• Served as a key member of the core team responsible for launching the company’s first merchant mobile application by establishing and executing MVP strategy based on user research and analytics.• Prioritized and strengthened the qualitative research strategy during the product lifecycle, including identifying optimal research tools by use case. • Advocated for the importance of A/B testing within product management strategy, resulting in statistically significant solutions that increase adoption and engagement.

Wfc

• Pioneered the creation of a high-impact internal growth initiative and underwriting strategy focused on cross-selling consumer products to corporate customers with minimal client involvement and internal build by leveraging existing platforms.• Contributed to the development of pricing, duration, max balance, and other features while acting as Product Manager for the balance transfer (BT) feature; increased low-risk AR and developed an underwriting strategy for risky BT segments by introducing identifier for BT customer targeting.• Headed the creation and integration of a new solution to enable undisrupted digital and phone service for high-value customers in the process of relocating from foreign locations to the United States.• Garnered support and approval from senior leadership following the conceptualization and execution of data-driven student and corporate card holder underwriting strategies.• Optimized the consumer digital application experience in close collaboration with marketing, legal/compliance, world service, and technology teams by analyzing user engagement across the funnel.• Entrusted with overseeing risk-based digital application questions to drive incremental approvals, maintaining the risk decision matrix, and analyzing both A/B and multivariate testing results.

Master Of Science, Business Analytics

Bachelor Of Arts (B.A.), Economics, Journalism