Astha Mccosker Email & Phone Number

New York City Metropolitan Area

Cover Genius is the insurtech for embedded protection. Through XCover, our award-winning global distribution platform for any insurance or other type of protection, we protect the global customers of the world’s largest digital companies.Together, with our partners, we co-create solutions to embed tailored, optimized protection that’s licensed or.

New York City Metropolitan Area

• MIGO MONEY, NEW YORK, NY, OCT 2021 TO PRESENTDIRECTOR OF PRODUCT
• Provide dynamic and comprehensive leadership to a global team of 11 product and marketing experts with the goal of driving unified objectives measured by OKRs and KPIs.
• Chart the successful development and execution of high-impact product and marketing strategies focused on long-term profitability through API optimization, lifecycle marketing, and improved collection.
• Navigate diverse business, customer, and platform priorities with expertise to ensure the success of both short-term and long-range product roadmaps.
• Maintain a strategic focus on established goals and end user satisfaction while crafting and executing pricing strategies for both prospective and repeat borrowers.
• Gain a deep understanding of market trends and the needs and goals of high-value customers to effectively diversify and expand the product suite.

Greater New York City Area

• Directed and managed a high-performing team in driving global credit card product insights and recommendations while serving as a member of various internal organizational groups such as Women’s Interest Network.
• Generated a 121% increase in enrollment in select segments by developing an innovative global spend and lend segmentation strategy aimed at leveraging lending capacity and price levers.
• Identified price and duration sensitivities by analyzing marketing campaign insights; provided recommendations based on profitability modeling and engagement results.
• Supported “right product at right time” methodology by analyzing customer engagement trends related to existing lending treatments and developing targeting frameworks.
• Enabled continuous improvement across the customer journey by analyzing NPS results and sentiment.
• Defined lending product priorities in collaboration with risk, finance, marketing, and digital teams.

WFC

• Delivered high-quality leadership to five individuals responsible for digital analytics, user research strategy, and data infrastructure tagging and reporting, resulting in improved performance measurement and.
• Employed knowledge of Agile/SAFe framework to facilitate Agile Release Train ceremonies and activities.
• Served as a key member of the core team responsible for launching the company’s first merchant mobile application by establishing and executing MVP strategy based on user research and analytics.
• Prioritized and strengthened the qualitative research strategy during the product lifecycle, including identifying optimal research tools by use case.
• Advocated for the importance of A/B testing within product management strategy, resulting in statistically significant solutions that increase adoption and engagement.

WFC

• Pioneered the creation of a high-impact internal growth initiative and underwriting strategy focused on cross-selling consumer products to corporate customers with minimal client involvement and internal build by.
• Contributed to the development of pricing, duration, max balance, and other features while acting as Product Manager for the balance transfer (BT) feature; increased low-risk AR and developed an underwriting strategy.
• Headed the creation and integration of a new solution to enable undisrupted digital and phone service for high-value customers in the process of relocating from foreign locations to the United States.
• Garnered support and approval from senior leadership following the conceptualization and execution of data-driven student and corporate card holder underwriting strategies.
• Optimized the consumer digital application experience in close collaboration with marketing, legal/compliance, world service, and technology teams by analyzing user engagement across the funnel.
• Entrusted with overseeing risk-based digital application questions to drive incremental approvals, maintaining the risk decision matrix, and analyzing both A/B and multivariate testing results.

Master Of Science, Business Analytics

Bachelor Of Arts (B.A.), Economics, Journalism