Astha Shrestha Email & Phone Number

• Led content development of Feeding America’s first ever external facing guide to support partner food banks in implementing the new partner food bank agreement and preparing for network standard reviews conducted by.
• Led the development of the guide for the Member Engagement team to support consistent contractual, federal, state and local regulation reviews.
• Managed the completion and design of resources developed by the Member Engagement team.
• Coordinated 20 educational sessions for Feeding America staff to align each department on roles, responsibilities and tools needed to operationalize the new agreement.
• Coordinated an eight-part network-wide webinar series on key areas of the new agreement.
• Developed a diverse, inclusive interim leadership directory to fill in interim positions at partner food banks upon request.

• Led a $2.5 million, 17-months project to provide 42 Feeding America network members customized services to meet their unique strategic needs and priorities.
• Built and launched a diverse, inclusive directory of consultants for use by Feeding America and its 199 network members.
• Managed the organization and curation of several best practices libraries on Feeding America's newly launched Learning Hub. Also documented and created standard operating procedures for curation, launch and maintenance.
• Developed and managed the process for the Strategic Capacity Development team to award $9.6 million in grants.
• Led the expansion and transition of health and nutrition efforts to better align with Feeding America’s strategies.

Worcester County, Massachusetts, United States

Responsible for analyzing, developing and executing Worcester County Food Bank’s communications and development strategies to raise awareness and funds in support of the food bank’s mission. Areas of focus included building and deepening relationships with current and potential individual donors, corporate supporters and community partners.

Worcester, Massachusetts

Directly responsible for over 50% of the station’s overall revenue. Areas of focus included overall membership development, forging new partnerships, management of external and internal marketing, branding and social media initiatives, and direct management and oversight of year-round volunteers and interns.

• Directly responsible for the station’s overall membership revenue.
• Developed and managed strategy, design and production of all print and electronic fundraising material, including direct mail, email solicitations, web content and on-air fundraisers.
• Maintained and administered Raiser's Edge Fundraising & Donor Management Software for Data Entry, Records Upkeep, Importing, Querying, Batching, Mailing and Reporting.
• Actively contributed to the formulation of WICN’s policies, programs and procedures, and made recommendations for future development.
• Responsible for the coordination, content development and analysis of online marketing media to support branding, revenue enhancement and public relations programs.
• Involved in recruitment, training and management of volunteers and interns.

• Worked closely with CommCreative, a full-service Boston advertising & marketing agency, to design, develop and create a new website for WICN.
• Managed content for WICN’s website.
• Created and maintained WICN’s facebook page.
• Helped coordinate membership program including direct mail, on-air fundraisers, and basic database management on Raiser’s Edge.
• Helped design and produce marketing materials for WICN events and festivals.

Gurgaon, India

India

Master Of Business Administration (Mba), Marketing

Activities and Societies: • Member of Beta Gamma Sigma (BGS), an international honor society for business students; • Executive Board.

Bachelor Of Commerce (B.Com.) (Hons.)

Judgment And Decision Making For Management