Asti Misra Email & Phone Number

New Delhi, Dl, In

Delhi, India

New Delhi

Broadcast Audience Research Council (BARC) India is a Joint Industry Company founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies.- As a Founder Member at BARC India, I champion measurement science and measurement solutions & products for the Industry. - Monetised and managed Client Partnerships with a distinct blend of Media – spanning TV, Internet, Media Agencies & direct Advertisers.- Customised Brand Measurement Solutions for clients. - Successfully launched measurement tools and products, updates and training programs working closely with cross-functional teams. - Led Analytics, Consumer Insights & Trends, Data related query resolution in Client Servicing.

New Delhi Area, India

- Managed Broadcaster & Media Agencies business. - Successfully launched measurement tools and led training programs- Grew broadcaster and agency business and revenue.

Noida Area, India

Led a cross-functional team to strategically plan for Content, Promo Planning, Channel Placement, Marketing and Brand Image to achieve weekly & annual reach targets for Network channels by Research & Market Analysis using TV Measurement tools & other studies and translating them to actionable insights. - Zee News: led Brand Equity & Perception 3rd party studies for rebranding (Logo & Signature Tune). - Regional News channels: Aided increase channel share by Strategic content & promo planning.

Noida, Uttar Pradesh, India

Managed Dual role of Brand Measurement & Brand Management to increase reach by planning for channel & key properties, with a weekly performance & competitive analysis and planning for advertising campaings. - Marketing & PR campaigns for 2 Bangla Channel Launches & Property Launches on Mahuaa TV. - Administered 3rd Party qualitative market research to test Rajasthani & Gujarati Entertainment space.- Increased Mahuaa TV GRPs by ~100% from sub 100 GRP levels to average 200 GRP levels by acute FPC Planning and content syndication.- Monetized through IVR & VAS Services & strategically conceptualized Advertiser Funded Programs.

New Delhi Area, India

Led revenue generating projects to provide TV Measurement solutions & Consumer Insights to aid business decisions for clients by Competitive Analysis, Slot Evaluation, Break Strategy, On-Air Promotion, Promo Conversion, Content Piracy, Core Audience Profiling & Market Gap Analysis to increase channel reach. Projects: - Targeted Heavy Viewers of Hindi News resulting in 2 minutes prime time increase. - Change in Break strategy & content switch at beginning of program resulting in increase in channel share.

New Delhi Area, India

- Developed & implemented revenue strategies for the Brand ‘Times Ascent’, India’s leading recruitment media and sister brands – ET High Flier & Nav Bharat Times Smart Jobs- Conceptualised counter competitive moves through MIS reports and insights - Concept selling, cross selling and up selling services to provide integrated media solutions for Corporate Advertisers - Organised events among Corporates (Pink Slip Awards, Advantage Engineering, HR Forum, and Times Ascent Job Stop). - BTL Tie-ups and associations with fraternities like NHRDN & Asia Pacific HR Congress.

Jaipur Area, India

- Steered media planning campaigns by developing newsletters, brochures, magazines & collaterals.- Facilitated tie-ups with NGOs for student internships, resulting in 100% student placement for consecutive 3 sessions.

Pg Certification In Digital Marketing & Communication, Digital Communication And Media/Multimedia

Specialisation in Digital Marketing, Marketing Analytics and Social Media & Content Marketing

Master Of Business Administration (M.B.A.), Pgdmm, Marketing Management

ACADEMIC PROJECTS Times of India, Response Dept •Market mapping for all TOI Retailers in South Delhi and Noida for the Response.

B.Sc., Science

Activities and Societies: Writing Club, Cultural Group Computer Applications, Chemistry & Botany

Aisse, Science, Xii

Activities and Societies: Music, Dance, Quiz, Debate, Plays, Essay - Poem Writing Competitions, Extempore, Sports.