Tam Media Research Pvt. Ltd.

Tam Media Research Pvt. Ltd. company information, Employees & Contact Information

TAM Media Research, is a 50:50 joint venture between two global media research organizations, Nielsen & Kantar Media Research. Set up in 1998, TAM has been the Central Media Intelligence Unit of Audience Behaviour & Brand Communication data in India for more than 2 decades. TAM’s Media Intelligence repository is of central use by media & brand marketing organizations and is based on data collected & analysed across both paid & earned media. TAM’s vision is to establish the Science of Data Monetization within the Indian Media and Marketing Industry. In its latest offering, TAM India focuses on Geo & Demo targeting audiences by harnessing data from platforms & devices like Set-Top boxes, Smart TVs & Mobile Apps for richer learning of audience behaviour. TAM’s Paid Media monitoring and analytical capabilities come from its division AdEx India, India’s No.1 Ad Analysis Powerhouse. AdEx India monitors and analyses advertising, promotions and sponsorship initiatives of all advertisers across Digital, TV Channels, and Print & Radio platforms. On earned media side, EIKONA specializes in measuring a brand’s PR or earned media efforts across Social Media Channels, TV News Channels & Print Publications to aid brand marketing decisions. TAM’s expertise can be leveraged by Brand Marketers, Media Owners, Agencies, Content Houses, Government Desks and many others. TAM’s data analytics will help Clients leverage newer ways of harnessing data for achieving ROO (Returns on Objectives) and ROI (Returns on Investments). Partnership in Data Insights & Converting Insights to Value are the two pillars of TAM’s new journey!

Company Details

Employees
677
Founded
-
Address
Peninsula Business Park, Unit 203, 2nd Floor, Tower A, Senapati Bapat Marg,lower Parel West,india
Phone
+91 33 66071500
Email
en****@****dia.com
Industry
Research Services
NAICS
Scientific Research and Development Services
Research and Development in the Physical, Engineering, and Life Sciences
Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
HQ
Mumbai, Maharashtra
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News

TAM India signals readiness to lead India’s multiscreen ratings sector - bestmediainfo.com

TAM India signals readiness to lead India’s multiscreen ratings sector bestmediainfo.com

Is TAM India’s return to ratings business the end of the road for BARC India? - bestmediainfo.com

Is TAM India’s return to ratings business the end of the road for BARC India? bestmediainfo.com

MRSI elects TAM India’s Nitin Kamat as President at the 36th AGM - MediaNews4U

MRSI elects TAM India’s Nitin Kamat as President at the 36th AGM MediaNews4U

BARC India, TAM India join forces to supply raw data for ratings - Business Standard

BARC India, TAM India join forces to supply raw data for ratings Business Standard

TAM Media unveils new avatar of Radio listenership measurement platform – 'RAM' - bestmediainfo.com

TAM Media unveils new avatar of Radio listenership measurement platform – 'RAM' bestmediainfo.com

Consumption Of Fake Information Is Injurious To Health: Progressive Steps Towards Ad Regulation In India - Live Law

Consumption Of Fake Information Is Injurious To Health: Progressive Steps Towards Ad Regulation In India Live Law

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