Aston Guevara Seka is a Senior Product Designer at Zidify.
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Senior Product DesignerZidifyBerlin, De -
Lead Product Designer And Brand StrategistHviewtech Group Oct 2023 - PresentKigali, RwandaIn my role at Hviewtech Group, I delivered advanced UI/UX design solutions for high-stakes government projects, including initiatives for the Rwanda Ministry of Defense, Rwanda National Police, and Rwanda Utility and Regulation Authority. My work resulted in intuitive and user-centric interfaces that significantly enhanced operational efficiency and decision-making. I also redesigned core user interfaces for our mobile application and web-based dashboard, optimizing both user experience and functionality. Additionally, I spearheaded the development of all marketing materials from scratch, crafting visuals that effectively promoted the company and its products. This role allowed me to merge strategic design thinking with hands-on execution to drive impactful results. -
Lead Product DesignerUmurava Jan 2022 - Sep 2023Kigali, RwandaAs Lead Product Designer at Umurava, I spearheaded the design of innovative solutions that enhanced our platform's user experience and engagement. I led the development of a new feature that streamlined the freelance workflow, improving efficiency and user satisfaction. Additionally, I collaborated with cross-functional teams to redesign key components of our platform, resulting in a 20% increase in user retention. My role also involved mentoring junior designers and driving design strategies that aligned with Umurava’s mission to support and empower freelancers. This position allowed me to leverage my leadership skills and design expertise to contribute significantly to the platform's success and growth. -
Product DesignerWouessi Digital Mar 2021 - Dec 2021Ontario, CanadaAt Wouessi Digital, I played a key role in elevating client brands by designing compelling brand identities for high-profile clients such as Milindi Tea Company and Prime Cement, significantly enhancing their brand image and market presence. I also designed user interfaces for enterprise platforms, including the Canal Plus HR System and Westerwell Startup Haus's Application system, ensuring both positive user experiences and efficient functionality. Additionally, I developed a cohesive social media poster template that promoted brand consistency and effective message delivery across all platforms, leading to a substantial increase in Wouessi Digital's online engagement. This role allowed me to apply my design expertise to diverse projects and drive meaningful results for both clients and the company. -
Ui/Ux Design InternFuture Foods Sep 2019 - Mar 2021Montreal, Quebec, CanadaDuring my internship at Future Foods Canada, I had the opportunity to significantly enhance the user experience of their mobile app, achieving a 25% improvement by redesigning the checkout process based on user testing data. I played a pivotal role in developing a cohesive brand identity for their new plant-based product line, which included creating a logo, selecting a color palette, and choosing typography. Additionally, I increased website engagement by 15% through conducting A/B testing of different homepage layouts. This experience allowed me to apply my design skills to real-world projects and make meaningful contributions to the company's digital presence.
Aston Guevara Seka Education Details
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Business
Frequently Asked Questions about Aston Guevara Seka
What company does Aston Guevara Seka work for?
Aston Guevara Seka works for Zidify
What is Aston Guevara Seka's role at the current company?
Aston Guevara Seka's current role is Senior Product Designer.
What schools did Aston Guevara Seka attend?
Aston Guevara Seka attended The African Leadership University.
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