Search Engine Optimization Specialist
Current- Develop and execute SEO strategies to increase search engine visibility and drive organic traffic to client websites
- Conduct regular SEO audits to identify and fix website issues, ensuring compliance with best practices and search engine guidelines
- Carry out keyword research and competitor analysis to inform content strategy and identify growth opportunities for clients
- Make website improvements, including content, on-page, technical, crawlability and UX/UI, to drive on-page conversions and improve overall site performance
- Set the standard for the department's usage of JSON Schema and educated team members on best ways to utilize it
- Performed A/B testing using Google Optimize to help maximize website conversion rates