Search Engine Optimization Specialist
Current• Develop and execute SEO strategies to increase search engine visibility and drive organic traffic to client websites• Conduct regular SEO audits to identify and fix website issues, ensuring compliance with best practices and search engine guidelines• Carry out keyword research and competitor analysis to inform content strategy and identify growth opportunities for clients• Make website improvements, including content, on-page, technical, crawlability and UX/UI, to drive on-page conversions and improve overall site performance• Set the standard for the department's usage of JSON Schema and educated team members on best ways to utilize it • Performed A/B testing using Google Optimize to help maximize website conversion rates• Coordinate with developers on major website changes such as redesigns and new site launches• Set up conversion tracking using Google Analytics and Google Tag Manager• Execute link building efforts to acquire high-quality backlinks and improve domain authority• Educate and inform throughout the organization as subject matter expert for all things SEO• Redesigned ProspectaMarketing.com myself to buy additional time for the company while they sought out a professional developer to do the job