Astrid Lucas Email & Phone Number

Genève, Suisse

WEBLOYALTY is a multinational company specialized in the creation and management of subscription-based cashback programs in Europe and Brazil.► Developing and implementing a multi-channel retention strategy across 12 cashback programs in Europe and Brazil► Leading digital marketing projects along the different touchpoints of the Consumer Journey to grow consumer retention in our rewards programs: email campaign, website optimization with a CMS, chatbot deployment, A/B testing, landing page and display implementation► Working on market expansion and product enhancements► Collaborating with designers, developers, data analysts, external providers and the marketing teams (product, acquisition, merchandising)► Presenting best practices and business updates to regional teams► Delivering monthly reports► Recruiting and managing interns

Région De Genève, Suisse

COTY, a global leader in beauty. World #1 in Fragrance, World #2 in Professional Hair Care and World #3 in Color Cosmetics.I was part of the Europe Distributor Markets team handling over 10 consumer beauty brands, coordinating more than 30 distributors in Europe, spanning across more than 20 countries. My categories represented an important pillar of the business unit and this challenging role involved the following activities:► Delivered top and bottom line targets in line with the overall business unit objectives.► Collaborated closely with global counterparts, the multi-functional team (trade marketing, finance, sales and supply) and external counterparts (distributors, creative/media/PR agencies) to create and implement strong commercial growth plans, including the launch of new initiatives and brands.► Prepared and presented regular analysis and reports to leadership and global brand teams: updates on the initiatives, brands and categories performance, trends, Above The Line (TV, influencers, print advertising) and Below The Line (outdoor advertising, brand activation, in store marketing) executions and results. ► In charged of delivering brand strategies and plans across the region, as well as conducting relevant market and consumer research.► Managed, developed and approved point of sales materials (shelves stripes, stands, wobblers, etc.) & local gift-sets artwork for key selling seasons (eg. Christmas). ► Defined go-to-market strategies, including assortment, pricing, distribution and promotions.

Région De Genève, Suisse

Part of the Consumer Beauty division and working for the Europe Distributor Markets team. Handling body care, scenting & retail hair brands.

Région De New York City, États-Unis

HUGO BOSS, a leading fashion house in the premium segment of the global apparel market.Responsibilities :► Assisted with store set up, windows installation and model store at the NYC and New Jersey stores► Set up and maintained the New York showroom for market season and press day► Monitored merchandising guidelines through retail network and wholesale network (local accounts such as Saks Fifth Avenue, Macy’s, Bloomingdales, Neiman Marcus) to insure the company visual standards are met► Participated at the biannual sample sale: showroom set up, sales support, fitting room management ► Processed orders of display materials/ props/ fixtures on SAP. Coordinated and tracked shipments for our retail (60 Directly Owned Stores in the USA) and wholesale stores

Région De Paris, France

SABON, a cosmetic brand from the Dead Sea selling across Asia, Europe, the Middle East and the USA. SABON is part of the Groupe Rocher: Yves Rocher, Petit Bateau, etc.Responsibilities:► Processed cash and card payments, opened and closed the shop► Maintained the store visual standards► Participated in sales and street marketing to attract customers in our store and exceed daily turnover objectives

Région De Paris, France

BARBARA BUI is a Parisian fashion designer selling clothes, accessories, shoes and jewelry for women & men. Responsibilities:► Supported the wholesale team to sell the collection to the B-to-B clients by booking buying appointments, preparing sales tools, creating the look book, maintaining the showroom to a high standard and assisting the sales representatives during their market appointments with the wholesale clients► Reviewed and processed orders confirmations throughout selling season on COLUMBUS► Liaised with wholesale customers on a daily basis for business needs such as orders shipment, reorders, exchanges, returns and product knowledge► Communicated with production to ensure repairs are done swiftly► Monitored shipping with the logistic team► Communicated with Barbara Bui New York’s office for aftersales service, showroom preparation or any other commercial support. The US Zone accounts for 15% of retail and wholesale sales in 2015. Main clients: Bloomingdale’s and Neiman Marcus.

Boutique 50 Avenue Montaigne, Paris - France

BARBARA BUI is a Parisian fashion designer selling clothes, accessories, shoes and jewelry for women & men. Responsibilities:► Provided support in visual merchandising, goods receipt, sales, data base maintenance and events preparation.

"Master Degree In Luxury Marketing And International Business", Business, Management, Marketing, And Related Support Services

5th year: 6 months Internship at HUGO BOSS in New York, USA - Visual Merchandising assistant 4th year: Exchange Program (1 semester).

"Digital Marketing And Social Media Training", Digital Communication And Media/Multimedia

A 4 weeks training covering digital marketing, content marketing, social media, SEO, Google Ads, Google Analytics, e-commerce, e-mailing.

Marketing International

Semester abroad as an exchange student in Mahidol University International College - Bangkok, Thailand

Marketing/Marketing Management, General

Semester abroad as part of the ERASMUS Program in Waterford, Ireland.

Obtention Du Baccalauréat Es Avec Mention Européenne

Obtention Du Brevet Des Collèges