Astrid Færch Nielsen personal email
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My personal interest and experience within webshops, SEO, Google Ads, content and data analysis has given me a great understanding of how a company can take advantage of the many online opportunities, achieve top positions in the organic search results and thereby increase their sales and brand value. I have, among other things, worked with:• Webshop analysis, optimization and maintaining• Keyword research, on-page SEO, technical SEO and link building• Content marketing and text production for product descriptions and landing pages• Producing, optimizing and maintaining Google Ads• Data analysis and reporting of insightsI have an analytical approach and base my strategy on data where possible. I am curious about new trends in e-commerce and SEO and I am not afraid to try something new to create even better results. Challenges appeal to me and I am best in an executing role where I am the one in charge of the details and the link that gets things done. I am good at writing to and talking to many different people – and I enjoy that. I am service-minded, never too busy to help and meet everyday life with a smile.
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Seo SpecialistProshop A/SAarhus, Dk -
Seo-SpecialistProshop A/S Jan 2023 - PresentAarhus, Denmark• Team Lead SEO and content• Webshop analyzes – focus on e.g., finding optimization possibilities and fixing duplicate content, missing meta tags, H headings and other errors.• Keyword research – focus on search volume, relevance, value, search intent and the competition on Google to be able to find “the right” keywords.• On-page SEO – development and optimization of content and UE, implementation of SEO principles (including meta tags, H headings, alt tags), internal link building, CRO and minor technical SEO improvements.• Statistics & Data - preparation of statistics in Google Sheets and optimization of webshops using date from Google Analytics, Google Search Console and Ahrefs. -
Online Specialist And ConsultantFreelance Nov 2020 - PresentAarhus, DenmarkConsultant for smaller companies in regards to their SEO and online communication.• SEO – keyword analysis, meta tags, text optimization, internal links etc. • SEO - education based on the companys website and situation.• Google Ads - development and optimization of ads.• Text production – create text for e.g. blogs, websites and social media.
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Seo ManagerTruestory Sep 2021 - Jan 2023Aarhus, Denmark• SEO strategy – e.g., development, coordination and implementation of topic clusters, and the use of internal links boosting page 2 rankings onto the first page.• Webshop analyzes – focus on e.g., finding optimization possibilities and fixing duplicate content, missing meta tags, H headings and other errors.• Keyword research – focus on search volume, relevance, value, search intent and the competition on Google to be able to find “the right” keywords.• On-page SEO – development and optimization of content and UE, implementation of SEO principles (including meta tags, H headings, alt tags), internal link building, CRO and minor technical SEO improvements.• YouTube SEO – optimization of e.g., video titles, descriptions and tags.• Statistics & Data - preparation of statistics in Google Sheets and optimization of webshops using date from Google Analytics, Google Search Console and Ahrefs. -
Online ManagerLinå A/S Apr 2015 - Sep 2020Silkeborg, Denmark• Online strategy and marketing planning – Development, coordination and implementation of online strategy as well as online communication- and marketing activities in Denmark.• Web – Optimization and editing 5 webshops (in Danish, Swedish and English), including conversion optimization and usability.• SEO – Optimizing webshops, keyword analysis, meta tags, webshop texts, internal and external links, technical SEO (implementing SSL certificate, improving load speed, deleting duplicate content) etc.• Text production for newsletters and for webshops, e.g. product descriptions, texts for landing pages, cookie policy, personal data policy (GDPR) as well as terms and conditions.• SEM - Producing, optimizing, maintaining and evaluating Google Ads.• Email marketing – Scheduling and production of newsletters in Mailchimp and HeyLoyalty for Danish and Swedish customers.• Social media – Updating and communicating on Facebook, Instagram and LinkedIn as well as development and updates of Facebook Ads and Facebook Pages.• Statistics and data – Preparation and reporting of statistics as well as optimization of webshops based on input from Google Analytics, Google Search Console and AccuRanker.• Project manager – New web design for 4 webshops as well as transfer and adaption of webshop in connection with business acquisition.• Management experience – Training and supervision of 4 trainees and 1 intern. -
Online Marketing CoordinatorCewe Nordic Apr 2013 - Jun 2014Århus Area, Denmark• Producing, optimizing and maintaining webshops, webtexts and landing pages while implementing SEO principles (including e.g. meta tags, image alt tags and link building).• Establishing and maintaining external links (link building) via e.g. blogs and article websites.• SEA: Producing, optimizing, maintaining and evaluating Bing Ads.• Maintenance of four of the company's Facebook Pages and development of Facebook Ads.• Optimizing and maintaining webshops via CMS software (while using basic HTML coding).• Producing and optimizing banner ads and landing pages in cooperation with graphical designers (e.g. concept development, text production and ensuring compliance with brand guidelines).• Planning, preparing and coordinating online marketing activities and sales campaigns.• Budgeting, controlling and evaluating online marketing campaigns to ensure ROI.• Supervising, educating and evaluating trainees.CEWE Nordic is an international online B2C company selling personalized photo products, e.g. photo books. CEWE Nordic is a hub that handles sales, support and development for all the Nordic countries. -
Online Communication And Marketing AssistantE-Baby A/S Sep 2010 - Aug 2012Silkeborg, Denmark• Planning, preparing and coordinating online marketing activities and sales campaigns on the German, Austrian, Swiss and Swedish markets.• Developing, maintaining and optimizing several Facebook Pages and Facebook Ads.• Designing and producing online banners and ads for magazines.• Text production, e.g. for newsletters, websites, products and SEO/Google AdWords.• Maintaining and optimizing websites.• Various translations tasks (Danish/German and German/Danish).• Obtaining and evaluating marketing quotes.• Contact with external collaborators such as sales and key account managers.• Customer service to Danish, Swedish, German, Austrian and Swiss customers (over phone, e-mail and Facebook).E-Baby is an international online company selling personalized pacifiers worldwide, e.g. www.navnesutten.dk
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Communication And Marketing AssistantLogodata Aps Sep 2008 - Aug 2010Aarhus, Denmark• Designing and developing a new company website (focus on usability and SEO).• Developing and producing various sales and information material, e.g. product descriptions, sales letters, newsletters, flyers and press releases.• Planning, preparing and coordinating several external marketing activities and sales campaigns for Denmark, Germany and United Kingdom.• Various translations tasks (Danish/German, German/Danish, Danish/English and English/Danish).Logodata was an international B2B company producing software for European industrial and healthcare laundries.
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Office Assistant (Holiday Assistance)E-Baby A/S Jun 2007 - Aug 2007Silkeborg, Denmark• Customer service to Danish, Swedish and Norwegian customers (over phone and e-mail).• Various translations tasks (Danish/German and German/Danish).
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Online Marketing AssistantE-Baby A/S Aug 2006 - Feb 2007Silkeborg, Denmark• Developing strategy for entrance on the German market based on market research. • Developing and coordinating various marketing and PR activities for Denmark, Sweden and Germany.• Producing press releases and various sales and information material, e.g. product descriptions, newsletters, and advertisements.• Editing and content processing www.namensschnuller.de.• Various translations tasks (Danish/German).E-Baby is an international online company selling personalized pacifiers worldwide, e.g. www.navnesutten.dk and www.namensschnuller.de
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Trade AssistantThe Trade Council, Royal Danish Embassy Jan 2005 - Aug 2005Vienna, Austria• Maintaining and optimizing the website.• Identifying possible co-operations partners for Danish and Austrian companies.• Collecting and processing of market data.• Writing market reports and analysis; including the market report: The Austrian Energy Sector: The market for renewable energy.
Astrid Færch Nielsen Skills
Astrid Færch Nielsen Education Details
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Ai-Manager -
Google Analytics 4 Inkl. Certificering -
Diploma -
Bachelor -
Bachelor
Frequently Asked Questions about Astrid Færch Nielsen
What company does Astrid Færch Nielsen work for?
Astrid Færch Nielsen works for Proshop A/s
What is Astrid Færch Nielsen's role at the current company?
Astrid Færch Nielsen's current role is SEO Specialist.
What is Astrid Færch Nielsen's email address?
Astrid Færch Nielsen's email address is as****@****ail.com
What schools did Astrid Færch Nielsen attend?
Astrid Færch Nielsen attended Kursusfabrikken, Kursusfabrikken, Iba Erhvervsakademi Kolding, Aarhus Bss - Aarhus University, Aalborg University, Hochschule Furtwangen University.
What skills is Astrid Færch Nielsen known for?
Astrid Færch Nielsen has skills like Online Marketing, Social Media Marketing, Facebook, Online Communications, Advertising, Seo, Marketing Communications, Online Advertising, German, Marketing Strategy, Public Relations, Online Branding.
Who are Astrid Færch Nielsen's colleagues?
Astrid Færch Nielsen's colleagues are Almir Cosabic, Christoffer Jensen, Magdalena Mrozowska, Lasse Bremholm Mortensen, Alexander Lykke Landkildehus, Hanne Jensen Strømgaard, Christoffer Damgaard-Bang.
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