Astrid Faradilla Pangesti Email & Phone Number

Jakarta, Indonesia

• Generated a comprehensive revamp of Telkomsel's Customer Data Platform (CDP), contributing to the integration of advanced features and functionalities aimed at enhancing user experience and operational efficiency.
• Collaborated closely with cross-functional teams and stakeholders to ensure strategic alignment and deliver a revamped CDP that exceeded expectations in performance and user satisfaction.
• Contributed to the implementation of innovative UI/UX enhancements and streamlined workflows within the revamped CDP, resulting in improved data management capabilities, heightened customer engagement, and optimized.

Jakarta, Indonesia

• Creating user-centered designs by understanding business requirements and translating them into user flows, wireframes, prototypes and mockups
• Collaborating effectively with the product, engineering, and business teams to help define product requirements
• Created and maintained interface design and overall user experience for 15+ websites and apps, which included over 150 pages
• Improved user satisfaction by 95% through data-driven design decisions and regular user feedback gathering

• Developed new features and redesigned the minimalism life website to a modern blog design.
• Generated weekly reports and worked closely with the Project Manager to improve the overall project result.
• Created an automated email to notify the user that has filled and shared the summary of the form.
• Grew website impressions by 7.8K impressions within 1 month of a website redesign.

• Developed 2 company profile websites using for clients to promote their companies.
• Customized quality control module to meet the specific design requirements on stated timelines and configure features and functionalities that support business requirements.
• Received positive feedback from clients and end-users for the quality and impact of the website designs, resulting in increased traffic, leads, and conversions for the respective companies.

• Produce design and research output such as usability testing reports, user persona, user flow diagram, and wireframes to high fidelity prototypes.
• Revamped a company profile website to improve better user experience and performance on the client side.
• Produce high-fidelity prototypes of Taxsam Learning Center and conducted usability internal and external testing on approximately about 100 users resulting in improved 86% satisfaction and user engagement.
• Collaborated closely with the engineering team to ensure optimal implementation of design solutions, and provided ongoing support and guidance throughout the development process.

Bachelor Of Technology, Informatics Engineering, 3.68/4.00

Associate Of Technology, Informatics Management, 3.43/4.00