Astrid Faradilla Pangesti Email & Phone Number

Jakarta, Indonesia

• Generated a comprehensive revamp of Telkomsel's Customer Data Platform (CDP), contributing to the integration of advanced features and functionalities aimed at enhancing user experience and operational efficiency.• Collaborated closely with cross-functional teams and stakeholders to ensure strategic alignment and deliver a revamped CDP that exceeded expectations in performance and user satisfaction.• Contributed to the implementation of innovative UI/UX enhancements and streamlined workflows within the revamped CDP, resulting in improved data management capabilities, heightened customer engagement, and optimized internal processes for Telkomsel's operational excellence.

Jakarta, Indonesia

• Creating user-centered designs by understanding business requirements and translating them into user flows, wireframes, prototypes and mockups• Collaborating effectively with the product, engineering, and business teams to help define product requirements• Created and maintained interface design and overall user experience for 15+ websites and apps, which included over 150 pages • Improved user satisfaction by 95% through data-driven design decisions and regular user feedback gathering

• Developed new features and redesigned the minimalism life website to a modern blog design.• Generated weekly reports and worked closely with the Project Manager to improve the overall project result.• Created an automated email to notify the user that has filled and shared the summary of the form.• Grew website impressions by 7.8K impressions within 1 month of a website redesign.

• Developed 2 company profile websites using for clients to promote their companies.• Customized quality control module to meet the specific design requirements on stated timelines and configure features and functionalities that support business requirements.• Received positive feedback from clients and end-users for the quality and impact of the website designs, resulting in increased traffic, leads, and conversions for the respective companies.

• Produce design and research output such as usability testing reports, user persona, user flow diagram, and wireframes to high fidelity prototypes.• Revamped a company profile website to improve better user experience and performance on the client side.• Produce high-fidelity prototypes of Taxsam Learning Center and conducted usability internal and external testing on approximately about 100 users resulting in improved 86% satisfaction and user engagement.• Collaborated closely with the engineering team to ensure optimal implementation of design solutions, and provided ongoing support and guidance throughout the development process.

Bachelor Of Technology, Informatics Engineering, 3.68/4.00

Associate Of Technology, Informatics Management, 3.43/4.00