Astrid Montoya Email & Phone Number

Los Angeles, CA, US

Los Angeles Metropolitan Area

• Manage quarterly and annual budgets and forecast reports for Licensor partners.
• Produce sales tracking reports and visualizations, as well as key insights, trend analysis, and price point performance.
• Analyze and share the impact to the industry of special events

Mexico

• Achieved +8% growth in the main account by designing and negotiating new strategies and plans to enhance performance.
• Developed and implemented monthly and weekly reports templates for all executives which provided more visibility and improved time-to-reaction by allowing to detect risks earlier
• Reduced margin of error of monthly forecast from 13% variation to 8% by daily tracking of logistics planning and account performance.
• Managed Sales Order (SAP) & invoicing control to track the status and improve customer service experience.

Mexico

• Negotiated an international pricing strategy with main alarm and security system supplier allowing 20% savings for all Latin-American representative offices.
• Implemented a POP merchandising tracking system to visibility and HQ control over assets.
• Allocated budget and resource planning based on regional offices goals to boost retail marketing effectiveness and sales.
• Ensured Latin American expansion goals were met by tracking point of sale deployment.
• Developed official key visuals for point-of-sale marketing campaigns in collaboration with the creative agency and approved all modifications to ensure the brand's visual guidelines were followed in the region.

Mexico

• Promoted fact-based decision-making through data analysis for new gums and candy catalog enhancing account's performance from -3% to +7.2% growth.
• Reported and analyzed weekly brand performance in a clear, concise manner to identify sales opportunities or required actions.
• Tracked implementation and trade marketing plans results to discover on time necessary changes to improve the campaign and reach objectives.

Mexico

• Developed and managed business intelligence solutions by providing Excel reports for management that improved sales by channel visibility.
• Analyzed data to identify and interpret trends, forecast, or patterns.

Mexico

• Analyzed and selected point of sales list for promotional campaigns and seasonal products distribution.
• Implemented an Excel spreadsheet to track all Trade marketing activities, providing management with a detailed picture of ROI and performance.
• Developed ad hoc Excel reports and analysis for management to improve visibility.

Master Of Science - Ms, Marketing Analytics

Bachelor Of Communication Science, Comunicación Organizacional