Astrid Yu Email & Phone Number

Sacramento, Ca, Us

Dublin, California, United States

Managed online marketing campaign projects for 50+ clients, communicated effectively with clients, and designed customized marketing campaigns for different goals (increasing brand awareness and customer engagement, boosting sales, emphasizing customer loyalty, etc.), resulting in an increase in social media account influence by 50% on average (engagement rate, number of followers, etc.)Involved in the company’s influencers pool establishment project, helped to find and connect with 5000+ influencers from various fields, kept a record of 100% response rate through outstanding communication and interpersonal skills (follow up emails, holiday greetings, a customer-centric mindset, etc.) Operated company internal system, kept tracking of all campaign data, and reported issues and operational bottlenecks back to the system design team, improving the system efficiency by 20% (in terms of the operation time, the learning curve for operation specialists, etc.) Led a team of 5 to carry out online marketing campaigns for major clients during Thanksgiving and Christmas season in 2020, resulting in a direct revenue of $15k+.Expanded clients’ marketing channel to Tiktok and YouTube via connecting with 400+ influencers, adapted to new marketing strategies (video-oriented), and resulted in a 250% increase in the influencer pool.

Shenyang, Liaoning, China

Led a team of 10 at Liaoning Television (one of the most influential television stations in China) to help them more precisely target the audience through partnering with 20+ sponsoring brands.Handled and managed several social media accounts for Chinese local influencers to expand their personal brand awareness in international markets (accounts’ number of followers saw an increase of 30% on average), provided personal branding and marketing advice on their social media behavior (tag using, short video posting, etc.), resulted in helping them establish their own commercial brands (with rising popularity nowadays) Ran an online Shopify store for @_dudedoria, in charge of the behind scene operation of the whole store, providing marketing strategy advice, increasing store traffic by 50%, and conversion rate by 3% during holidays. Connected with 6 top-selling online fashion brands in China and maintained an in-depth relationship with them, launching a variety of online campaigns on multiple channels such as Weibo/Instagram.

Bachelor'S Degree, Mechanical Engineering

Activities and Societies: FHTW international students office, Vienna, Austria - Coordinated incoming international students' reception.

Bachelor Of Arts - Ba, Photography

Activities and Societies: A co-founder of SouthWall band​ as a main vocal Vice president of the Music club President of the photography.

Bachelor'S Degree, Solo Singing