Head of Qualitative Market Research

• Prepare and present Marketing Plan and novelties to clients (TR, Export Latin America, and Caribbean) • Coordinate the creation, adaptation of all Marketing files (Sales Arguments, Launch Plans, Product Sheets) • Review and challenge product and PLV forecasts with Commercial Team and Agents• Ensure and recommend proper assortments throughout the region• Define together with Marketing Manager and Commercial teams the promotional and visual strategy of the year.• Review and… Show more • Prepare and present Marketing Plan and novelties to clients (TR, Export Latin America, and Caribbean) • Coordinate the creation, adaptation of all Marketing files (Sales Arguments, Launch Plans, Product Sheets) • Review and challenge product and PLV forecasts with Commercial Team and Agents• Ensure and recommend proper assortments throughout the region• Define together with Marketing Manager and Commercial teams the promotional and visual strategy of the year.• Review and challenge trade marketing plans with Area/Regional management to ensure coherency and consistency across the region• Negotiate and produce visuals, promotional material, and all launch tools for point of sales• Challenge and validate planograms for the region, according to Central Guidelines and market specificities • Provide feedback to Central Marketing on promotions and launches Show less

Monitored collection plan and stylists marketing briefings • Coordinated product development dealing with suppliers and stylists• Forecast and monitored development budgets • Defined target prices and improved gross margins negotiating industrial costs• Managed selling tools: pricing map, line lists, material books…• Managed and presented collection briefings to worldwide DOS, buyers and showroom associates • Launched productions in Germany, Italy and in Thailand•… Show more Monitored collection plan and stylists marketing briefings • Coordinated product development dealing with suppliers and stylists• Forecast and monitored development budgets • Defined target prices and improved gross margins negotiating industrial costs• Managed selling tools: pricing map, line lists, material books…• Managed and presented collection briefings to worldwide DOS, buyers and showroom associates • Launched productions in Germany, Italy and in Thailand• Analyzed competitors offers and sales analysis (sell in) Show less

- Analysis of monthly countrywide sales, qualitatives and quantitatives reportings - Implementation and presentation of commercial meetings tools- Implementation of product launching tools (catalogues, leaflets and sales points)- Daily management of special orders with manufacture in Switzeland and France