Arun Subramanian Email and Phone Number

● Built sustainable solutions and artifacts by resolving data parity issues (8X increase in advertiser coverage, 2X increase in locale coverage), and by developing reproducible insights modules (e.g., regional event narrative, customer cohort analysis) through collaboration and influence amid ambiguity● Increased automation driven revenue under influence by 7X YoY in 2023 by fully automating 13 high impact insights. Achieved this by strategically partnering with 5+ cross-functional teams to establish new mechanisms, explore new scaling models and by driving alignment and ownership across the organization.● Developed, scaled and delivered multiple net-new innovative insights (eg., causal impact of always-on / full-funnel approach, optimal budget mix recommendations) to advertisers globally to influence their Amazon Ads investment strategy.

• Led a multi-million-dollar global marketing mix (MMM) engagement as Modeling Lead for Dell Technologies (NA, EU, APAC) and delivered insights on a quarterly basis across multiple countries• Acted as a solutions consultant to help Sales team with writing proposals, estimating level of effort / resourcing requirements, reviewing technical feasibility for expansion / scope upgrades, etc.• Partnered with Customer Success team to address evolving client needs and helped to expand the scope of Dell engagement from 7 to 13 countries.• Led Employee Engagement initiatives to drive more optimism within the Ops org., build camaraderie and reduce churn.• Helped with standardization of processes (data processing, modeling, reporting) to reduce the MMM delivery time for Expanded Verticals (Non-CPG) • Leading complex MMM engagements in new verticals (Healthcare, Local TV Broadcasting) as Customer Success Lead• Supporting legacy CPG client engagements to help transition to new ways of working without any impact on client satisfaction.

• Led an end-to-end global marketing mix (MMM) engagement for San Francisco based iconic denim brand and helped clients optimize their marketing budgets to drive more sales.• Drove more stickiness with clients through relentless focus on delivery quality and helped Nielsen recognize more than $1MM in revenue each year.• Presented key recommendations and action items to CMO level stakeholders in client organizations.• Mentored and coached direct reports hands-on to take more independent responsibilities and thereby maximized productivity• Owned efficiency improvement initiatives (ETL automation, streamlining the data processing, automating deliverables) to increase profit margins

• Owned and developed statistical models such as baseline & lift models, marketing mix models, pricing & promotional effectiveness models, response surface curve models and marketing mix optimization. • Advised clients (Telecom, Apparel Retail) on marketing effectiveness (by media channels, by media campaign) and recommended optimal media budget allocation based on the model insights. • Took part in organizational initiatives such as recruitment of new talents and skills building

• Successfully led a pilot engagement for Sam’s club (sales driver analysis) and converted it into a $1MM retainer.• Designed and executed an analytical framework (using uplift models) for personalized marketing to Walmart customers based on the needs of different life stages. (Growing families, pet owners, back to school, etc.)• Led an offshore team of 12 decision scientists to deliver analytical solutions to clients through global delivery model.• Mentored and nurtured new talents in client services role by taking part in onsite training programs for statistics, SQL and R.

• Worked closely with Global Customer Insights team, Walmart to gather business needs and translate it into analytical requirements.• Participated or led engagements and developed new analytical solutions (traffic forecasting, market basket analysis, RFM (Recency Frequency, Monetary) models, Holiday real-time reporting) to answer business questions.• Drove consumption of analytics in client’s org by presenting strategic recommendations and results from analysis

• Value stream mapped the Change Control - Impact Assessment (IA) process and analyzed the gaps in the process.• Improved the IA process cycle time from 2 days to 6 hours through standardization (5S) and migration of the historical validation data into a 21CFRPart11 compliant MS SQL server.• Achieved better tracking and reporting of equipment and protocol information by establishing a MS Access database.• Eliminated manual labor for statistical data analysis and control chart preparation by creating MS Excel VBA based tools.• Conducted annual Sterilization-In-Place (SIP) validation of GMP autoclave using the “Kaye Validator”.• Developed protocols for SIP autoclave validation and Routine Cleaning Monitoring (RCM).• Attained formal training in cGMP, cleaning validation, and sterilization validation of equipment.

Research Assistant at Integrated Manufacturing Systems Engineering Institute.Won 3rd Place at 4th Annual Leadership & Innovation Showcase conducted by Poole College of Management.Official news article about the showcase http://www.poole.ncsu.edu/index-exp.php/news/article/fracking-vaccines-supply-chain-solutions-are-poole-college-showcase-winners/

• Carried out project planning, detailing, designing and procurement for setting up new bulk drug production facilities.• Reduced WIP inventory by proposing a standardized production plan based on “Theory of Constraints (TOC)”. • Minimized the batch process cycle time by 22% through implementation of various lean techniques (VSM, 7wastes, 5S, Layout planning, and SMED).• Designed equipment with 85% target OEE through detailed energy balance and mass balance calculations• Reviewed Process & Instrumentation Diagrams (P&IDs), process flow diagrams (PFDs) and facilitated process FMEA.• Performed materials requirement planning and scheduling for equipment to be ordered from suppliers.• Developed technical specifications, supplier scorecards, and performed strategic sourcing using SAP R3 (MM module).• Managed supplier relations, which involves RFQ/RFO generation, negotiation, supplier inspection and scorecard rating.