• Developing marketing strategies for The Times of India (3 editions across Coimbatore, Trichy & Madurai) in collaboration with internal & external brands• Managing product development; conceptualizing IP’s, Brand Management, Campaign Management & Product/Edition Launches.• Ensuring smooth functions & revenue target achievement of SOH & Sponsorship Division of all retail units in India by coordinating & guiding the Centre Heads & Division Heads of individual units.• Evaluating & engaging support agencies for sales & marketing support functions nationally as per companies’ global processes and standards; planning strategies in-line with marketing communication guidelines for clients.• Designing, implementing and monitoring strategically focused sales plans, collaborating with Senior Sales Leadership in managing sales forecast and pipeline discussion.• Allocating budgets to support digital advertising programs, identifying & nurturing key solution providers for leveraging marketing strategy.• Creating customized product solutions for corporate clients of the company based on their needs and available portfolio of services to maximize sales and profitability.• Strategizing event launches and executing activities on various brands, designed ATL & BTL activities for companies.• Combining multi-disciplinary experience with the hands-on approach in charting out business strategies and contributing towards enhancing business volumes & growth and achieving profitability norms

• Conceptualized and executed all functions related to Marketing Communication, Brand & Product/Category Communication, Production, Digital Marketing/E-Commerce • Spearheaded online sales in major marketplaces - product listing, stock fulfilment, logistics & brand/ category promotions• Designed, printed & distributed marketing collaterals like product brochure & POS materials/display units; implemented in-shop/OOH branding of dealers across PAN India • Directed production/shoot of product demonstration videos, recipe and DIY videos along with product photography• Initiated and monitored exhibition & secondary activity and branding by vendors across PAN India

Market study and Identification of potential prospects for New Business Development. Client Interface and Meetings. Communication with client to identify specific requirements and work towards achieving the same. Working on Proposals, Power point Presentation Charting Creative brief post client meetings. Coordination with Creative, Servicing, Operations and Production team and client servicing team while working on proposals and during execution of the project. Detailed presentation before client. Analyzing and interpreting customer response and sales data in order to evaluate effectiveness of a campaign. Cater to Client Servicing and Business Development initiatives. Taking care of all internal communication within different teams for internal approvals, strategy, time lines and commercials involved with all projects. Working with the production team with the objective of successful execution of the event. Also keep a close watch on the estimated budgets and to review administrative procedures and progress of even