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Accomplished hi-tech executive with a proven ability to conceive, launch and successfully commercialize software products in SaaS, B2B, online finance and digital media markets by leading motivated, customer-focused teams. Strong analytical skills highly concentrated on solving complex business and technical problems in a globally scalable manner.✓ Specialties: Strategic Planning | Technology Product Management | Product Marketing | Online Marketing | Product Roadmap | Product Vision | Product Definition | Managing Industry-leading Product Management Teams | Responsive Design | Authoring Market Requirements | Marketing Automation | CRM | Software Product Line Management | Mobile Product Management | Setting Product Direction | Leadership | Lean Startup Methods | Lean Product Management | Internet-base Business Models | A/B Testing | Growth Hacking | Social Media Marketing | Profit & Loss Responsibility | Vendor Management | Negotiations | Technology Acquisition | MVP (Minimum Viable Product) | Pivots | Customer Development | Validated Learning | Product/Market Fit | Innovation Accounting | Cross-functional Teams | Content Strategy | B2B Marketing✓ Domain Expertise: Agile Development Process | SaaS | Personalization | Data Science | AI | Recommendation Engines | Mobile Apps | Online Banking | SMB Software | Expense Management Software | CRM | Marketing Analytics | Digital Media | Software Development Life Cycle | Enterprise Software | PFM Software | e-Procurement | Predictive Analytics
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Vice President - Predictive ApplicationsBigml Jan 2015 - PresentCorvallis, Or, Us -
Strategic AdvisorBigml Oct 2014 - PresentCorvallis, Or, Us -
Head Of MarketingAccushoot Nov 2022 - PresentHelping digitize marksmanship with the power or Machine Learning. -
Strategic AdvisorAgrotics & Pavo Sep 2014 - Aug 2015
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Vice President - Product ManagementDeem Inc. May 2011 - Sep 2014Oakland, California, Us✓ Completed an in-depth strategic assessment of the legacy expense management solution and made recommendations to stabilize and reposition it with margin contribution towards new product development. Plan resulted in dramatically increased asset value as evidenced by the eventual acquisition by the #2 payroll services provider in the U.S.✓ Quickly ramped up the product management team located both in Silicon Valley and Bangalore, India in order to accelerate the roadmap for Deem's next generation expense management solution tightly integrated with its B2B online travel booking tool (OBT). Consequently, Deem@Work has been able to move up-market after initially targeting SMBs through channel partners such as EHI and Mastercard.✓ Led the strategic partnership with NetSuite, whereby Deem@Work was integrated with NetSuite ERP. Showcased the solution at SuiteWorld 2013 on main stage in front of 5,000 attendees along with NetSuite's CTO.✓ Responsibilities evolved over time with increased scope and P&L responsibility for multiple product lines ranging from SaaS based expense management to procurement, spend analytics & enterprise asset management as well as the related platform level functionality.✓ Incremental Technical Skills & Practices: Agile Product Management | Scrum | JIRA | GreenHopper | Confluence | i18N | UX Design | Information Architecture | Balsamiq | MySQL | Microstrategy | Pentaho | Quickbase | Sunshine Act -
Vice President - Personal Finance ProductsStrands Labs, Inc. Apr 2006 - Mar 2011Barcelona, Barcelona, Es✓ Directly reported to the CEO while managing the Personal Finance business unit with team members spread between Spain and U.S. responsible. The PFM product was responsible for the majority of company revenues.✓ Led the acquisition of two cloud based PFM (Personal Financial Management) startups from due diligence to full integration, effectively accelerating native product development efforts. Went on to establish the company’s Bay Area office seeded with the acquired staff and hired for further key business positions.✓ Launched moneyStrands, the Webby Award winning, B2C freemium PFM service that helps end-users better organize their finances on the web as well as their mobile devices. Quickly ramped up to 250,000 users with continuously decreasing customer acquisition costs driven by a mix of SEO, SEM, affiliate marketing and social media.✓ Presented moneyStrands and Strands Personal Finance's new launches multiple times on stage at Finovate -- the premier invitation-only FinTech conference event series in the U.S. and Europe.✓ Played key role in pivoting the company away from social digital music discovery to deploying its sizable IP portfolio towards eCommerce and personal finance verticals. -
Business Intelligence ManagerApple May 2004 - Mar 2006Cupertino, California, Us✓ Championed the personalized music recommendation capability for 10M+ users based on data mining algorithms that actively learnt and adapted to the user’s music taste. Solution was ultimately trademarked as iTunes Genius yielding significant improvements to overall user engagement..✓ Laid out the CRM strategy for Apple’s digital media distribution business based on quantitative and qualitative analysis of customer behavior and evolving market trends. Gained support to mobilize the internal team to execute on multiple fronts: Direct Marketing, Business Intelligence, Predictive Analytics, User Experience, and Data Warehousing.✓ Built customer life time value models to drive contract negotiations with retail channel partners that carried iTunes Music Store gift cards. Effort led to the optimization of channel partnerships with dramatically lower customer acquisition costs. -
Crm Solutions ArchitectApple Jun 2001 - Apr 2004Cupertino, California, Us -
Product ManagerYahoo! Jun 2000 - May 2001Sunnyvale, Ca, Us✓ Initiated Yahoo! Points loyalty program’s membership communications such as segmented special offer mailings and mass personalized account statements, which routinely resulted in increased site visits, redemption and incremental demand for Yahoo! services.✓ Designed online marketing solutions enabling advertisers to better target the 6M+ member base as informed by a company-wide user segmentation initiative designed to optimize membership synergies between multiple Yahoo! sites. -
Ecommerce Product ManagerFedex Nov 1998 - May 2000Memphis, Tn, Us✓ Managed the online package tracking capabilities as part of the migration away from proprietary hardware solutions to the Internet. Package tracking was consistently the most popular use case on FedEx.com with over 75% of total traffic. -
Sr. Marketing AnalystFedex Aug 1994 - Oct 1998Memphis, Tn, Us
Atakan Cetinsoy Skills
Atakan Cetinsoy Education Details
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The University Of GeorgiaInvestments -
Boğaziçi UniversityElectrical & Electronics Engineering
Frequently Asked Questions about Atakan Cetinsoy
What company does Atakan Cetinsoy work for?
Atakan Cetinsoy works for Bigml
What is Atakan Cetinsoy's role at the current company?
Atakan Cetinsoy's current role is Head of Marketing at BigML and AccuShoot.
What is Atakan Cetinsoy's email address?
Atakan Cetinsoy's email address is at****@****hoo.com
What is Atakan Cetinsoy's direct phone number?
Atakan Cetinsoy's direct phone number is +141559*****
What schools did Atakan Cetinsoy attend?
Atakan Cetinsoy attended The University Of Georgia, Boğaziçi University.
What are some of Atakan Cetinsoy's interests?
Atakan Cetinsoy has interest in Foodies, University Of Georgia, Business Models, Strands, Yahoo, Health, Education, Startups In Brazil, Science And Technology, Moneystrands.
What skills is Atakan Cetinsoy known for?
Atakan Cetinsoy has skills like Product Management, E Commerce, Saas, Start Ups, Analytics, Product Marketing, Mobile Applications, Crm, Enterprise Software, Strategy, Mobile Devices, Management.
Who are Atakan Cetinsoy's colleagues?
Atakan Cetinsoy's colleagues are Francisco Martin, Candido Zuriaga.
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