Ateeth Rayapeddi Email & Phone Number

Amsterdam, Nh, Nl

Apeldoorn Area, Netherlands

1. Strategy: - Develop annually the Group strategy for the upcoming 3-5 years, coordinating with all the Group entities globally. Part of the core Strategy team (4 member), working closely with the Management Board- Deliver in-depth strategic analyses and recommendation on specific topics- Provide regular insights on market, customer, competitor, value chain, and regulatory developments to the country subsidiaries, business units, and the Board; Building and strengthening the market intel community across the Group2. M&A / Partnerships: Support and coordinate the M&A process end-to-end, including managing and driving target pipeline for M&A and Partnerships, developing strategic fit analysis and recommendations for the Board, liaising with key internal and external stakeholders, developing deal structure and valuation, and coordinating due diligence. 3. Strategic Projects: Owning and driving multiple Group-level strategic projects and initiatives in the area of new Business development (both organic and inorganic).Work closely with the Management Board (CXO team) in this role. Reporting to the Director, Group Strategy & Marketing (who reports to the CEO).

Enschede Area, Netherlands

Identifying, leading and executing key strategic global initiatives with large growth impact potential in new markets focused on digital, smart, and connected systems for IOT and Industry 4.0 applications. Part of Global Marketing team and reporting to Senior Director, Marketing

Enschede Area, Netherlands

Managing and growing Building Solutions vertical across regions (EMEA, Asia, Americas) with existing and new products and applications. Part of Global Marketing Team. Reporting to Marketing Director

Enschede Area, Netherlands

Managing and growing share across all regions of the newly created segment. Part of Global Marketing team. Reporting to Marketing Director

Enschede Area, Netherlands

Supporting EMEA & India regional business with marketing strategy, tactics and driving execution to grow share in HVAC and explore entry into other potential adjacent markets. Reporting to EU Commercial Manager

Enschede Area, Netherlands

Market mapping (size, share, players, competition, etc.) and suggesting strategy to grow in current/new markets and geographies supporting a move from Product driven to Market driven approach. Reporting to EU Commercial Manager.

Paris Area, France

Reporting to Marketing Director, Renewables Group• Performed detailed market, competitor and policy analyses for major Solar Thermal (CSP) markets - India, Sub-Saharan Africa, Middle East• Assessed commercial and financial feasibility for new projects/solutions for desalination, hybrid power plants, Oil recovery, mining and cement industries• Developed strategic and operational recommendations concerning sales, costs, financing and risks

New Delhi Area, India

Reported to VP • Assessed Investment/Alliance/M&A opportunities in the sectors – Water, Clean Energy, Gas Infra, Desalination, Ports, Industrial Machinery• Developed entry strategies and initiated 3 new businesses in trading Coal, Crude Oil and Paints • Interacted with VPs, BU Heads, CxO level executives of Clients and Investment Banks; Liaised with global teams

Clermont-Ferrand Area, France

Reported to Director, Marketing• Generated new service ideas and evaluated their market and financial potential• Developed a service offer strategy for Western Europe, US, Russia and Brazil for the Agriculture Product Line

Pantnagar, India

TATA Business Leadership Awards 2011 - Selected out of 550 entries worldwide from the 114 TATA Group companies• Designed and implemented Kanban. 20 Million INR savings. Negotiated with 20 Vendors. • Selected Member of Cross-functional Problem Solving teams:1. Integrated Cost Reduction Project: Analyzed and derived ideas worth 60 Million INR potential annual savings2. Sales & Customer Service Team: Customer Interaction, Sales improvement, Troubleshooting covering 25 dealers3. Achieved more than 80% Quality Efficiency, 40% Inventory Reduction in Assembly lines

Kanpur, India

Analyzed Lean/Six Sigma applications and modeled Return on Investment (ROI) with Dr. S.C. Misra (Scientist, Harvard University)

Masters, International Business

Activities and Societies: Salsa, India Week Organizing Team, Consulting ClubAwarded HEC Merit Scholarship. Luxury Strategies Certificate.

B.Tech, Industrial Engineering

• Elected Chief Student Convenor, TechNITi 09; Led a team of 450 students, managed a budget of 2 Million INR, Tripled sponsorship.