Thais Lopes Email & Phone Number

_ Content localization, creation, re-optimization, and MTPE for BR-PT acrossmultiple clients;_ Manage CMS operations, optimizing workflows for efficient content delivery;_ Ensure high-quality BR-PT content by collaborating with other freelancers orworking independently, tailored to client needs;_ Contentoo: Partnering to improve processes and automation, aiming to scale content creation and enhance customer relationships through content marketing.

São Paulo, Brazil

Key Responsibilities:_Content Creation: Crafted copy for a variety of materials, both online and offline, including key visuals, email marketing, push notifications, in-app messages, social media posts, presentations, and whitepapers._UX Writing: Developed user-friendly content for websites and landing pages, ensuring a seamless user experience._Concept Development: Created concepts and strategic planning for brands across diverse sectors._Scriptwriting: Wrote scripts and supervised video shoots to ensure alignment with creative vision._Competitive Pitching: Participated in competitive pitches to secure new business opportunities._Agile Methodology: Worked as a planner within the Agile Scrum framework to optimize project efficiency and collaboration._Mentorship: Provided technical coordination and mentorship to junior writers, fostering a collaborative and supportive environment._Cross-Department Collaboration: Collaborated closely with Design and CRM teams to develop cohesive and integrated campaigns.Brands Served: BRF, Liza, Zé Delivery, BIC, O Boticário, UFC, Pernod Ricard, Unicharm, Nestlé, Nescafé, Mercado Pago, Grupo Iguatemi, Pinterest, Hershey's, Infracommerce, Vivara.

São Paulo, Brazil

Key Responsibilities:_Content Writing: Developed content for customer communications, corporate materials, social media, and blogs._Internal Materials: Created internal materials for investment advisors to support their needs and enhance client interactions._UX Writing: Crafted user-friendly content for websites and landing pages to improve user engagement and experience._Email Campaigns: Managed and executed invitations, email marketing, newsletters, and campaigns using HubSpot._Video Scripting: Wrote scripts for both internal and external videos to ensure clear and effective messaging._Campaign Coordination: Collaborated with agencies and PR teams to align on content topics and campaigns._Partner Communications: Developed content to promote the company across our partners' channels, enhancing brand visibility._Industry Collaboration: Engaged directly with financial market experts to gather insights and enhance content quality.

São Paulo, Brazil

Project Development During Internship:_Digital Content Creation: Produced engaging content for social media and blogs to enhance online presence._Content Strategy: Developed content plans and wrote articles to support marketing goals._Performance Tracking: Monitored goals and results to ensure alignment with business objectives._Branding Revamp: Assisted in the rebranding process to refresh and modernize the company's image._Stakeholder Communication: Maintained communication with agencies, PR teams, clients, and partners to ensure smooth collaboration.In addition to my main responsibilities at Apontador, I actively participated in the marketing team at Maplink (www.maplink.global). My role included editing blog content, managing social media channels, and maintaining B2B client relationships.Given the unified internal communication across both companies in Latin America, I had the opportunity to work directly with the People team. I was involved in projects impacting branches in Brazil, Argentina, Chile, and Mexico. My responsibilities included drafting general communications, updating the intranet, supporting the preparation of monthly performance presentations, and organizing team-building activities and happy hours. These initiatives included virtual activities for the entire Latin American region.

São Paulo, Brazil

Key Responsibilities:_Digital Content Creation: Developed content for social media and blogs to increase engagement and brand awareness._Newsletter Development: Created and distributed newsletters to keep audiences informed and engaged._UX Writing: Wrote clear and effective copy for landing pages to enhance user experience and conversion rates._Internal Marketing (Endomarketing): Designed and implemented internal marketing strategies to improve company culture and employee engagement._Partnership Promotion: Established and promoted partnerships for online and offline advertising opportunities._Google Ads Campaigns: Managed and executed advertising campaigns through Google Ads to drive traffic and conversions.Additional Activities:_Site Content Curation: Curated points of interest (POIs) for the website to enhance user experience and information accuracy._Category Reorganization Project: Led a project to reorganize site categories and subcategories for improved navigation and usability.

São Paulo, Brazil

Key Responsibilities:_Media Monitoring: Conducted clipping of articles in both print and digital media to track brand presence and media coverage._Media Relations: Maintained contact with journalists and digital influencers to foster strong relationships and secure media coverage._Press Kit Development: Created press kits and managed budget estimates for PR initiatives._Data Analysis: Analyzed data and prepared PR reports to evaluate the effectiveness of campaigns and inform future strategies._Event Support: Assisted in major brand events and activations to enhance brand visibility and engagement._Press Release Writing: Drafted and distributed press releases to promote brand initiatives and news.Public Relations role for Ambev's Key Brands:_Served as a public relations specialist for Ambev's leading brands in Brazil, including Brahma, Budweiser, Skol, Skol Beats, Antarctica, Corona, Stella Artois, Colorado, Goose Island, Wäls, Hoegaarden, Guaraná Antarctica, and Fusion. Ambev is part of the Anheuser-Busch InBev group.

São Paulo, Brazil

_Developed targeted copywriting for diverse sectors, including adult content, wine, jewelry, and insurance.

São Paulo, Brazil

Key Responsibilities:_Multimedia Content Creation: Developed and produced engaging digital multimedia content to enhance brand presence._Social Media and Blog Management: Managed social media platforms and blogs to drive engagement and audience growth._Copywriting and Translation: Created and translated texts to maintain consistent messaging across different languages._Website and Portfolio Updates: Regularly updated the website and portfolio to reflect current projects and achievements._Presentation Production: Produced professional presentations to effectively communicate ideas and strategies.I was consistently involved in planning, strategic initiatives, and both internal improvement projects and high-impact external projects (Cubo Itaú, IBM Brasil). I engaged with the entrepreneurial and startup markets, refining my skills in writing, image editing, and video production.

São Paulo, Brazil

Key Responsibilities:_Social Media Management: Managed social media accounts to enhance brand engagement and visibility._Newsletter Content Planning: Developed content strategies for newsletters to drive communication and audience interaction._Metrics Analysis: Analyzed metrics and managed Google Ads campaigns to optimize advertising performance._Google Analytics: Monitored and interpreted Google Analytics data to assess website performance and user behavior._Google Shopping Analysis: Conducted analysis and editing on the Google Shopping to improve product listings and visibility._Visual Content Production: Produced photos and banners for ecommerce to enhance product presentation and online shopping experience._Catalogs and Manuals Creation: Designed and created product catalogs and instruction manuals to support customer understanding and use._Partner Relations: Maintained communication with partner companies to ensure smooth collaboration.As demand increased, I also had the opportunity to learn about additional areas:_Financial and Accounting Support: Assisted with invoicing processes and financial tasks._Inventory Verification: Conducted stock checks to ensure accurate inventory levels._Customer Service Support: Provided support in customer service to address inquiries and resolve issues.

São Paulo, Brazil

_Copywriting for Email Marketing: Developed compelling copy for company email marketing campaigns aimed at lead generation._Copywriting for Client Blog: Created engaging content for a client specializing in the manufacture and installation of hydraulic systems.

Mba, Marketing, Branding And Growth

Jornalismo

Arquitetura E Urbanismo

1 semestre completo

Ensino Técnico, Digital Communication And Media/Multimedia