Athalie Rohr Email & Phone Number

Seattle, WA, US

Seattle, Washington, United States

• Developed and managed the execution of a united change management, program, and communications strategy for technology and process transformation in a regional healthcare organization with 12 hospitals, 50+ affiliates.
• Directed a Program Management Office, overseeing a team of five and providing guidance to 15 sub-teams, while strategically aligning eight firm-wide goals and 15 practice-specific KPI targets with over 20.
• Analyzed and presented $100M company financials and project data to identify strategic investment opportunities, providing critical insights and key trends to senior leadership as an input to 2024 industry investment.
• Formulated a comprehensive Insurance practice strategy, encompassing employee education and client marketing materials, based on competitive market analysis, trend assessment, and client data analysis

Seattle, Washington, United States

• Devised program-level strategies and executed technology-driven change management initiatives across a spectrum of industries, including Energy & Utilities, Healthcare, Technology Infrastructure, and Consumer Packaged.
• Formulated and defined 5+ distinct new transformation enablement approaches and solutions, leveraging extensive industry research, market trends, and project expertise that supported practice wide strategic investments

Chicago, Illinois, United States

• Designed and established an internal initiative Program Management Office, while designing a four-pronged scorecard to measure the progress and value of 20+ initiatives while supervising 10+ sub-projects and 50+.

Chicago, Illinois, United States

• Outlined and executed a comprehensive a three year change management plan for a multi-billion agricultural lending institution implementing a new organization-wide financial technology impacting 600+ employees
• Crafted 50+ strategic communications sent to 250+ employees across 11 regional offices, including 2 added via recent acquisition, to ensure consistent messaging across physical and virtual locations

Evanston, Illinois

• Planned educational, marketing related workshops for organization members and other Northwestern students
• Coordinated weekly informational and interactive meeting to learn more about the marketing industry

Chicago, Illinios

• Assisted with 10+ internal data analysis and competitive research projects for the Corporate FP&A and SG&A teams that acted as base materials for 2 quarterly earnings reports
• Conducted interviews with 45+ individuals spanning diverse functional departments and locations, identifying areas of improvement for the finance team's internal professional development program, and subsequently.
• Supported analysis on grocery store placements, regional trends, and competitive brands, resulting in the implementation of targeted strategies to enhance brand visibility and drive substantial growth for 3 distinct.

Chicago, Illinois

• Updated images and verbiage of manuals and reference guides to align with current version of the Assortment & Space Optimization (ASO) tool for both clients and internal trainings
• Conducted rigorous testing on the latest iteration of the ASO tool to identify potential malfunctions and provide strategic recommendations for user experience enhancement

Evanston, Illinios

• Devised strategies for various businesses in Evanston (Furious Spoon, Creperie St. Germain, CycleBar, Epic Burger)
• Created ideas and recommended plans for the businesses’ marketing, rebranding, and greater market outreach
• Conducted and analyzed market research for local Evanston businesses
• Held promotional events on Northwestern campus and in Evanston to gain clientele in the community

Greater Chicago Area

• Gathered and analyzed data and literature to uphold mission of organization
• Planned new programming for educators on website and in classrooms

Lancaster, Pennsylvania

• Gathered and organized information for Marriott and Hilton brands and specific Marriott and Hilton hotels owned by High Hotel
• Researched target market areas for existing and future hotels
• Utilized LandVision
• Planned and executed blitzes to spread both brand and specific hotel awareness
• Planned ceremonial events for groundbreakings and grand openings of new hotels

Lancaster, Pennsylvania Area

• Worked directly with customers on a daily basis
• Used Point of Sale cash register system
• Managed personal cash register

Bachelor Of Science (B.S.), Learning & Organizational Change; Sociology Minor; Integrated Marketing Communications Certificate

Activities and Societies: F&F Marketing; Kappa Alpha Theta; NUDM Food Committee; NUDM Corporate Relations; Spoon University Events &.

Summer Study Abroad

Summer Study Abroad

Education record

Activities and Societies: Fourth Estate Newspaper Design Team; Model United Nations; Student Ambassador; Varsity Tennis; Varsity Squash