Work with the director of membership and business development,team members and other departments to provide overall strategicdirection for business development activity in APM, includingsector penetration. Identify and build relationships with keystakeholders who can amplify business development activity.Drive innovation and thought leadership by providing researchand insights. Play an active role in delivering the businessdevelopment strategy such as chairing round table discussions,setting up sector interest groups and leveraging research andexternal affairs outputs.Monitor and analyze key data metrics, performance and insights.Develop market and sector knowledge and an understanding ofthe needs of prospect organizations, such as SMEs, largecorporations, public sector and HEIs. Input into business strategyand annual business planning process.Work with other departments to ensure an effective sales plan isin place when new products and services are launched, such asspecialist certificates or when existing products are underperforming.Work with marketing, other departments, team members and thedirector of membership and business development to ensure thatthe value proposition for prospect organisations is clearlydocumented and articulated

Analyzing and expanding business operations toward sustained growth & Monitoring revenuestreams and identifying opportunities to increase profitability. Evaluating and improving sales, marketing, and branding strategies & Identifying new clients by researching and creating networkingopportunities. Develop strategies for strengthening client relationships and customer retention, Collating and maintaining client information in the database.Procuring new clients through direct contact, word-of-mouth, referrals, cold calling, email campaigns and social media campaigns.Developed business pipeline using cold andwarm techniques.Brought in new accounts through successful networking strategies and promotional approaches.Maintained extensive knowledge of companyproducts and services to provide top-notchexpertise to customers. Networked among local business and community organizations to develop leads and generate business.

Represent the company's product and services, using comprehensive knowledge as well as consumer research to explain how our solution meet customer.Generate leads, build relationships by nurturing warm prospects and finding potential new sales opportunities, and possess a strong understanding of our products, our competition inthe industry and positioning. Manage and maintain interested prospects andengage sales executives in the next step.Building Identifying best practices for refining the company's lead-generation playbook.Building relationships with prospective client's and analyze market and establish competitive advantages. Reviewing clients' feedback and implementing.necessary changes & attending networking activities to research and connect with prospective clients.

Managing and overseeing the work of employeesMonitoring employee performance and providing feedbackAssisting in administrative tasks like scheduling meetingsAssisting the manager in organising, planning and implementing strategyHandling inventory management and ordering suppliesTraining and coaching new employeesMaintaining records and filesAssist in budgeting and resource allocation