Atharv Choukse Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

• Limechat provides a personalised shopping experience for D2C companies on chat platforms using L3 conversational AI.
• Spearheaded the Click to Whatsapp Ads (CTWA) product, collaborating with 20 D2C brands and driving partnerships with Meta & 360 dialog
• Implemented 3 custom CTWA bot flows tailored to specific brand needs and developed an automated retargeting sequence product feature
• Productized the onboarding process and conducted 12 data-driven experiments leading to market growth & driving total ad spend by INR 25 L
• Drove 50% higher RoAS compared to traditional website campaigns with ads manager and presented 4 successful case studies with Meta
• Achieved incremental sales conversions by 20% in the funnel through effectively re-engaging leads & fine-tuning lead optimization strategies

Gurugram, Haryana, India

• Pickrr Technologies is a logistics-tech company that offers logistics and warehousing solutions via SaaS.
• Worked with Yellow.ai to design, optimize and implement 2 website chatbots, creating new channels for support and significantly decreasing the no. of Freshdesk tickets by 40% by eliminating redundant ticketing reasons.
• Developed an analytics dashboard for NDR management product by setting up 25+ Metrics for the performance analysis using Metabase
• Extensively ideated and implemented product flows for the Pickrr Connect V2 product consisting of onboarding flows and a user dashboard
• Delivered 15+ queries and pipelines written in Mongo and SQL for multiple use-cases leading to 20% reduction in the data processing time
• Implemented 5 solutions, driven by insights from 10k+ users, resulting in enhanced 12% user engagement of NDR two-way communications

• Ketto is Asia's most visited crowdfunding platform that allows users to support causes and works to increase impact targeting the social sector of country by working with grass-root level non-profit groups.
• Revamped the communication journey across Email & WhatsApp channels to increase the no. of conversions and KYC documents submission which attributed to major increase in the no. of live campaigns
• Established an tracker on a weekly basis using Meta base query to analyze and monitor KPIs to measure effectiveness of ongoing product communications by identifying a set of metrics and used UTMs & system event.
• Launched new 8 Emailer &15 WhatsApp campaigns handling a total of 40 communications across different channels for campaigners by collaborating with Smooch.ai & Verloop.ai and execution from conceptualizing to creating.

India

• MyWays is an AI and psychometrics empowered personalized career growth platform for students which help them in being employable in their desired field and provides open job opportunities listed on the platform.
• Collaborated with tech leads, UI/UX team and Business development team to develop the B2B Referral System product feature where users can invite their peers to open job opportunities listed on platform.
• Analysed customer journey by performing a product teardown study; Made product roadmaps in the employer division and pointed out pain points and prioritized new features to be rolled out while synchronising the website.
• Worked on the ideation and integration of Pay Per Hire tech product model for the talent acquisition team in order to enable efficient process in the B2B product domain.

• Ideated and executed the Start-ups and Corporate division of IIT Kharagpur’s annual three-day corporate summit -Global Entrepreneurship Summit (GES) 2021as well as heading a team of 15 GES Interns.
• Assisted in the development of the KGP Start-up Community Portal which serves as a close-knit platform of all the key players of the start-up ecosystem at IIT Kharagpur.
• Planned and organized the 3rd edition of Start-up Bootcamp, a 3-day series of entrepreneurial workshops, mentorship and networking to facilitate development of 12 start-ups from ideation phase to validated business.

• Successfully organized & anchored the Innovation Conclave session consisting of CEOs, VPs and MDs of Multinational Giants as a part of the series of events of Local Start-ups Meet (LSM) 2020, witnessing a viewership of.
• Effectively administered and anchored a Pitching Session for 7 early-stage start-ups belonging to the EdTech sector before apanel of Angel Investors, Venture Capitalists and Investment Associates.

Kharagpur Area, India

I worked as an intern with Entrepreneurship Cell, IIT Kharagpur and exclusively contributed to the Publicity Team, Social Media Content Team and Event management Team of GES and worked for organising Global Entrepreneurship Summit 2020 which witnessed a footfall of over 1200 students who experienced a horde of Technical workshops, panel discussions, and.