Major Campaigns Advisor
Melbourne, Victoria, Australia
Developed and launched major integrated communication campaigns that saw Beyond Blue become recognised as an innovator in not-for-profit marketing.Led the following campaigns: 'Get to Anxiety', 'Man Therapy', 'Stop. Think. Respect. Left Handed' 'Have the Conversation' and MindMatters' My work included: - Providing strategic marketing and messaging advice to program advisors and senior management- Leading agency relationships in market research, media planning & buying and… Show more Developed and launched major integrated communication campaigns that saw Beyond Blue become recognised as an innovator in not-for-profit marketing.Led the following campaigns: 'Get to Anxiety', 'Man Therapy', 'Stop. Think. Respect. Left Handed' 'Have the Conversation' and MindMatters' My work included: - Providing strategic marketing and messaging advice to program advisors and senior management- Leading agency relationships in market research, media planning & buying and creative concepts & production- Monitoring the implementation of campaigns to identify opportunities for optimisation and continuous improvement. - Working in a cross-functional team to ensure branding, PR, social media and clinical program activities were consistent and delivered effectively, on time and within budget. Show less