Athima Chansanchai Email & Phone Number

Greater Seattle Area

Corporate news reporter and digital storyteller working on the Microsoft Stories team, responsible for writing original feature stories about technology, innovation and the people behind them through the Microsoft Source site. Currently the primary writer for the Windows Blogs, as well as an editor for the site. Also writes feature stories about Xbox and gaming, as well as several editions of The Monthly Tech-In (Microsoft's LinkedIn newsletter that as of Aug. 2023 has 5 million subscribers).Works directly with corporate communications and stakeholders to understand PR/messaging objectives and develop effective, compelling, newsworthy digital content for the public, influencers and journalists, often managing several stories simultaneously.Converts technical jargon and difficult concepts into conversational language.Interviews SMEs and other sources, internal and external, and gathers other resources (including visual assets) in the reporting process. Manages review process for each story, including all stakeholders, to meet deadlines.

Greater Seattle Area

Author of "100 Things to Do in Seattle Before You Die" (First edition, 2015) -- a bucket list book that helps visitors and locals explore the wonders of Emerald City year round.

Redmond, Wa

Technical writer on the APEX (Apple Productivity Experiences) Content Publishing Team, Office for Mac, Office Mobile. Content creator of UI text strings, help articles and instructional videos for Office for Mac and Office for iPad (Word).Analyzed customer feedback and created content to address needs, in collaboration with product teams, MVPs and customer service reps.Revised and updated UI text processes and guides.

Daily contributor to msnbc.com's consumer tech blogs & producer/editor for the Technology & Science team, 2011 finalist for the 16th annual EPPY (Editor & Publisher) award for “Best Consumer Technology Blog with 1 million unique monthly visitors and over.”Wrote daily blog posts; edited blog posts and wire/partner copy; placed videos, photos and slideshows in content; built section page daily; coordinated coverage with other departments and MSN.Worked with Newsvine, FLOW/Streams, Workbench, Windows, VMware and Office for Mac, among other programs (Strong degree of comfort with Microsoft, Apple and Google products as well as social networks).Training included an AAJA/Poynter fellowship to the “Essential Skills for Digital Journalists” program at the Poynter Institute which involved video and audio storytelling workshops.

Tima Media empowers women (and others) through media consultation with independent, women-led businesses and non-profits. Wrote and researched freelance articles for publications including Us Weekly magazine and seattlepi.com; non-profits such as OneAmerica; and independent, women-owned businesses such as The Sweet Spot.Over five weeks, wrote more than 1,000 original trivia questions for a national game using online research to double-source facts.Wrote press releases for Florida-based scientists-turned-green t-shirt entrepreneurs and generating media distribution strategy.Re-wrote, edited and copy-edited the website copy for Blue Box Group, a Seattle-based web hosting company.

Reporter and blogger who covered news features, Seattle's urban pop-and-sub cultures, arts & entertainment.Generated hundreds of consumer-oriented stories and posts - pop culture to news features - that consistently drove traffic to seattlepi.com, with stories regularly landing in the Top 10 most read of the day; as regular blogger on “The Big Blog,” drew 50,000 hits within 2 hours for some posts.Regular fill-in editor for the daily “Going Out, Staying In” one-page standalone Features section, which entailed the production (writing, editing freelancers and staff, art/illustrations/photo procurement and formatting) of about a dozen components about music, books, TV, films, food, recipes, how-to's/hobbies, web sites and videogames. Much of the production schedule and planning needed to be done days, sometimes a week in advance.

Wrote weekly column for msnbc.com about consumer electronics and relevance to every day living and pop culture.

Wrote more than 1,000 front page and section front stories about crime, municipal government, retail development, politics, international health crisis, children’s literature trends and arts & entertainment features.Edited stand-alone weekly section, “Reading by 9,” requiring coordination with several in-house departments, freelancers and publishing houses.

Managed the daily operation of the Research/Fact-Checking Department, supervised 10 assistant editors/fact-checkers, administered legal sign-off on all articles, served as primary liaison to general counsel and engaged in daily cross departmental collaboration.Conceptualized Higher Education package, assigned stories, edited copy and engaged in cross departmental collaboration to produce a quarterly stand-alone section.Verified and corroborated all factual content using direct sources and databases and gave revised information and legal recommendations to editors.Generated original stories on technology, films, metro trends and general features.