Athirach Hutasingh Email & Phone Number

Pathum Wan, Bangkok City, Thailand

Khlong Toei, Bangkok City, Thailand

- The agency's digital lead on data, analytics, technology, performance marketing, and e-commerce- Plays pivotal roles in amplifying digital excellence for Wavemaker's largest key accounts across verticals such as beauty, personal care, finance, and airline- Leads a small dynamic team of data-driven individuals who specialize in number crunching, insight gathering, and reporting automation to support all business units- Initiator of data and technology-related projects to drive revenue for the agency- Work hand in hand with senior business leads to drive client satisfaction through consultation on performance marketing and conducting training modules that are beneficial to the client's business objectives- In charge of developing training programs for planners and buyers to enhance digital expertise mainly covering paid search, programmatic, and analytics- Appointed ExCo member to drive digital upskilling and transformation, and maximizing digital revenues. Also appointed to lead Junior ExCo on improving working processes to increase efficiency.

Khlong Toei, Bangkok City, Thailand

- Responsible for driving programmatic revenue accross six accounts and over 20 brands under the GroupM agencies including Mindshare, MEC, Maxus, and Mediacom- Managed a team of five sitting in the Singapore regional office to execute, optimize, and analyze programmatic campaigns using multiple DSPs including DoubleClick Bid Manager, The Trade Desk, and AppNexus- Managed the centralized mInteraction Measurement team of two to help provide the regional team with detailed programmatic campaign insights in terms of verification (Moat, Sizmek, and DoubleClick Campaign Manager), and audience measurement (Nielsen DAR and Miaozhen's The Bridge)- In charge of various advance site tagging projects for global-scale accounts to develop a diversified source of revenue for the company- Appointed as the interim person-in-charge to facilitate one of GroupM's largest accounts' move from traditional digital buying to the programmatic space by connecting the company's premier publishers onto its chosen Supply Side Platform- Provided expertise on all tech-related matters relevant to planning and execution of programmatic and advance biddable media campaigns to media planning teams- In charge of training GroupM agencies' media planners and their clients on programmatic buying- Responsible for managing some of the most demanding performance-driven clients whose primary focuses were on paid search and social campaigns

Pathum Wan, Bangkok City, Thailand

- Managed local, regional and global accounts across multiple verticals including e-commerce, airline, real estate and FMCG focusing on driving advance KPIs such as sales, leads and mobile app installs - Developed media strategies to achieve the clients' business objectives via planning, executing, optimizing and analyzing performance-oriented channels such as paid search, programmatic display, video, mobile application and social- Specialized in utilizing the entire Google platform including AdWords, the DoubleClick stack, and Google Analytics to cohesively deliver measurable campaign results- Closely worked with Facebook Marketing Partners and utilize their bidding tools such as Kenshoo Social and Nanigans for larger scale social campaigns- Drove billing for the company's programmatic solutions and ensured campaigns executed by the regional team are setup, executed and optimized to achieve strict KPIs- In charge of the full implementation of tags and pixels on clients' websites for conversion tracking, and audience collection and segmentation on multiple platforms- Provided deep campaign and business analyses through analytics tools like Google Analytics Premium for airline and e-commerce clients, and Localytics for the e-commerce client's mobile application

Bang Rak, Bangkok City, Thailand

- Develop and implement digital marketing strategies to drive online business to the hotel- Identify market trends as well as top and potential markets to target through historical data analysis- Plan, execute and manage search engine marketing and online advertising campaigns to maximize exposure, increase online business and compete with OTAs in generate bookings- Manage the hotel's approved social media platforms including Facebook and Twitter- Manage the hotel's electronic direct marketing efforts to ensure marketing messages are on brand and in line with corporate guidelines- Keep abreast of current and future competitors' digital marketing activities

Pathum Wan, Bangkok City, Thailand

- Provided and executed all online marketing ideas and campaigns include web banners, e-mail marketing, property listings and search engine marketing- Monitored and tracked all online marketing campaigns through Google Analytics- Overlooked the implementation of SEO for a niche-market real estate website- Supervised an outsourced advertising agency in the development of online advertising materials- Developed and maintained company's social media including Facebook, Twitter and YouTube- Supervised and provided design directions and materials to Graphic Designer- In charge of all English copywriting and proofreading

Pathum Wan, Bangkok City, Thailand

Pathum Wan, Bangkok City, Thailand

- Designed and edited digital and print artwork, e-mail templates and newsletters using a combination of Adobe Illustrator, Photoshop, Flash, HTML and CSS- Prepared video slideshows and presentations to be used at various sales outlets

Bachelor, Multimedia And Games

Education record