Syed Atif Abbas Zaidi Email & Phone Number

Lahore, Pk

Lahore, Punjab, Pakistan

Marketing Edge is a 360° Advertising Agency, I joined the company as C.E.O., and I have ultimate responsibility for the agency's future and to set short- and long-term goals and objectives. also collaborating in the planning process, with the team usually directing activities and tactics chosen to support strategies the board of directors adopted. Leading and implementing a business growth strategy to enable the company to grow, thrive, and maintain a healthy financial position within the marketplace. Doing collaborations with the multiple Media benches, production companies to ensure that business segments and activities are aligned to corporate objectives. Supporting the implementation of business development/growth activities through the development of an internal team dedicated to business development, marketing, and business growth activities. At the same time, a unique Operandi is being monitored to check the level of business execution.

Lahore

Appointed to lead the entire corporate business and operational functions through a turnaround. Assumed majority of responsibilities & accountabilities. Led the developed and implementation of annual operational plans, Policies and procedures that resulted in smooth operational performance of the department which is consistent, in a flat growth industry. During this time, marketing played a key role in achieving sales growth that consistently outperformed key competitors and the industry as a whole. Developed and implemented consumer research designed to improve results of our sales promotions. Directed development of business-to-consumer, business-to-business and associate-to-family. Attract and maintain customers, and build a solid corporate brand. Special talent for enhancing corporate marketability through electronic and print marketing tools as well as clear, effective corporate relations. I also monitor all the campaign of google awards, Facebook, LinkedIn.

Lahore, Punjab, Pakistan

Appointed to lead the entire Product and Digital Marketing operational functions through a turnaround. Assumed majority of responsibilities & accountabilities. Design and oversee all aspects of digital marketing department including marketing database, email, and advertising campaigns, also monitor campaign budgets by Planning and managing social media platforms. Reports on marketing campaign’s performance, coordinate with advertising and media experts to improve results. Identification of the latest trends and technologies. Evaluate important metrics that affect our website traffic, service quotas, and target audience. Sessions with team to brainstorm new and innovative growth strategies. Led the development and implementation of annual marketing plans, Policies and procedures that resulted in smooth operational performance of the department which is consistent, in a flat growth industry. Developed and implemented consumer research designed to improve results of our sales promotions. Directed development of business-to-consumer, business-to-business and associate-to-family. Attract and maintain customers, and build a solid corporate brand. Special talent for enhancing corporate marketability through electronic and print marketing tools as well as clear, effective corporate relations.

Faisalabad

Worked as IT Consultant and was responsible for implementation of Software containing functionalities regarding parking tickets and financial management. Development of Website and portal for data house.

Lahore, Pakistan

Ensures development and launch of new products and/or releases. Interacts with stakeholders to create SOWs and project charters early in the project. Act as a liaison between customers and development teams to create requirement documents and workflows as per corporate compliance and industry standards. Performed extensive technical reviews for prospective projects, gathering details utilized for pricing project services and providing supportive documentation for RFP replies to sponsors. Develops use cases and user stories to create high degree of clarity and set appropriate expectations.Analyzed and recommended solutions, improved business process of Quick Discount; a large online store (for Grocery retailer). Evaluated fabdirect’s (a US based company) website to plan development of iPhone application. Maintained system documentation to provide seamless user experience and customer support for Brides&You; a Pakistan based Website, iPhone and Android application.The following positions held in last years of experience.• Additional Assignment: Senior Analyst & Consultant for Development and Implementation of Digital Data Project WALDO subsidiary Project of DELL USA since July 2013.• Associate Analyst for Development and Implementation of Centralized HR Data House’s Project IBEN Enrolled USA since July 2011.• Banking Credit Application Analyst in Product Development Unit for Financial Modules Development.[Areas of Responsibility]1. Consultant for Operational Modules and MIS Development Unit2. Liaison with Quality Assurance Unit to support in MIS Reporting problems, rectification & other issues.3. Analyze the Operational System (modules) working at Field level & Controlling division for its development, modification & improvement so as to make it user friendly.4. Preparations for Portfolio Analysis sheets for Financial Sector as well as Management Dashboard, Periodical Reports for internal control, Portfolio and NPLs Reports.

Lahore, Pakistan

Prepare business activity reports, financial statements, and forecasts.Make sure financial legal requirements are met.Developing financial reporting systems.Find ways to reduce or maintain costs by studying financial reports and business process.Analyze market trends to discover business opportunities and maximize profits.Aid management in financial decisions.Maintain up to date financial system knowledge.

Bachelor Of Commerce (B.Com.), Economics

I.C.S, Math , Physics

Matriculation, Science