Atif Altaf Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

As a key member of the Experience team I was responsible for delivering exceptional experiences across multiple properties. With almost a year of tenure, I had spearheaded impactful initiatives that have left a lasting impression.In the Holiday project of Toronto Eaton Centre, I coordinated the Merry Merry Music initiative by successfully executing 22 weekly concerts. Collaborating directly with artists, I ensured their performances surpassed expectations. I worked closely with production team to ensure seamless executions.These contributions earned me recognition as a "game changer" within the company.Expanding on this success, I embraced the 'Creative Entertainment' strategy. As the CF MUSIC Lead, I planned & executed captivating mini-concerts across CF Sherway Gardens, CF Toronto Eaton Centre, CF Carrefour Laval, and CF Rideau Centre. Managing all aspects of the events, I established a streamlined talent selection and communication process to ensure their smooth performances. I also oversaw audio production, creative design, social media plans, in-mall and digital branding.I received the 'Aim Higher' distinction from Senior Leadership for my instrumental role in launching and implementing this new initiative in the shortest lead time.Additionally, I developed a comprehensive 'Music Event Launch Playbook,' encompassing step-by-step processes & detailed guidelines for talent selection, event layouts, performance standards, budget tracking, music audio production, legal agreements, and briefing creative and social media teams. This playbook empowers marketing coordinators to effectively plan and execute successful events.Contributing to the success of Cadillac Fairview, I took pride in delivering outstanding experiences that captivated and engaged CF audiences.#ExperienceManager #EventPlanning #MarketingStrategy #MusicEvents

Dubai, United Arab Emirates

- Lead the Marketing team of 5 shopping malls in Dubai and the Northern Emirates of UAE to manage 3 operational and 2 underdevelopment malls of Line Investments & Property.- Unified Approach, implemented across all malls to standardize the process and achieve better exposure and economies of scale.- Mobile App, convinced the management of the need, collaborated with the team on the design and functionality of the App.- Entertainment Events & Promotions were elevated in terms of quality, creativity and better communication through a mix of social and offline media based on the catchment understanding.- Gift Cards were implemented and launched in all the malls to boost exposure, confirmed sales and target the corporate sector.- Mall Media options in the entire mall were identified and lent to media partners for additional revenue through external clients.- Reward Program with a leading bank was implemented across the portfolio for all the bank cardholders to earn & redeem their loyalty points against Mall Gift cards.- An E-coupon Solution was implemented for the spend & win promotions to offer ease of customer and transparency.- Team Development, to enhance their knowledge and expertise for campaigns and events in collaboration with international teams, arranged digital media trainings with partner agencies and uplifted their quality of work by implementing a standardized process of pre-event analysis, reporting, presentation skills and ensuring ROI.

United Arab Emirates

- Managed the Marketing operations of a regional mall, City Centre Ajman, City Centre Fujairah in UAE and City Centre Qurum and City Centre Muscat in Oman.- Developed and implemented the redevelopment marketing strategy for City Centre Ajman during its 3 years transition.- Marketing Plan: Developed & implemented yearly marketing plans comprises of objectives, strategies and events calendar.- Annual Budget: Forecasted, maintained & controlled OPEX and CAPEX, reconciliation with finance and post-event report.- Media Plans: Expedited communication strategy through offline and online media for the year and for campaigns.- Events & Activations: plan and execute in mall entertainment events, kids workshops, engaging activities using the tech-based approach, media tours, press conferences, exhibitions, radio roadshows, concerts etc.- Sustainability: Community involvement was an integral part of the KPI hence designed & developed many events like "Feel the Beat", blood donation drives, Ramadan Charity etc.- Tenant Relations: maintained and accelerate with mall tenants to share business progress and goals and discuss their position and set better objectives to increase their sales.- Supportive Agencies: to achieve business objectives worked closely with external agencies including creative agencies, social media & digital agencies, media buy and PR agencies.- PR Plan: Develop & execute PR strategy and ensure delivery.- Research Analysis: understanding the demographics, customer insights and shopping trends to meet and exceed customer expectations for accurate implementation of marketing efforts for enhanced returns of investments.- Rebranding: Contributed to elevate the brand look & feel with the corporate marketing team as regional champion.- Guidelines: Developed and supported the team for brand guidelines, branding guidelines, social media guidelines etc.

Sultanate Of Oman

Lahore

Managed research-oriented projects, marketing plans, marketing proposals and relationships with the clients. Handled various presentations, test marketing and provided various campaigns with critical analysis

Shopping Malls Management, Sopping Malls

The International Council of Shopping Centers evolved to Innovating Commerce Serving communities.

Master Of Business Administration (Mba) Graduated, Marketing

Activities and Societies: Society for Advancement of Computer Sciences (SACS) Media and Cultural Club (MCC) Master of Business.